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What is TikTok Shop | TikTok Shop Seller Center

What is TikTok Shop? | TikTok Shop Seller Center

TikTok Shop is a new feature introduced in the latest version of TikTok. It allows users with a business TikTok page or a business TikTok account to set up a shop and promote their products on the platform. By linking their shop to their TikTok profile, sellers can showcase and sell different items to their viewers.

To access TikTok Shop, it is important to update your TikTok app to the latest version. Once updated, go to your profile, and you will find a link for YouTube. However, if you have a business account, you will have the option to link your shop instead. When users visit your profile and click on the Shop link, they can browse and purchase the items you have set up for sale.

When a user makes a purchase through TikTok Shop, you, as the seller, receive the payment, while TikTok retains a certain percentage as its commission. This feature provides an excellent opportunity to promote and sell your products directly to your TikTok audience.


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Q: How can I access TikTok Shop? A: To access TikTok Shop, ensure you have the latest version of the TikTok app. If you have a business TikTok account, you will be able to link your shop to your profile.

Q: Can I sell any type of product on TikTok Shop? A: Yes, you can sell various items through TikTok Shop. You have the flexibility to choose the products you want to promote and sell to your TikTok audience.

Q: Are there any requirements to access TikTok Shop? A: Yes, in order to access TikTok Shop, you need to have a business TikTok account and make sure your account is set to public. This allows users to easily find and access your TikTok Shop.

Q: How does the purchase process work on TikTok Shop? A: If a viewer clicks on the Shop link on your profile and decides to make a purchase, they will be directed to your TikTok Shop. From there, they can browse through the items you have listed and make a purchase directly on the platform.

Q: How do I receive payments for the items sold on TikTok Shop? A: When a user buys something from your TikTok Shop, you will receive the payment for the sold item. TikTok will also deduct a certain commission percentage as their fee for providing the platform for your sales.