Building a Brand with @jasminetxo I For Youniversity

Introduction

In a recent session of For Youniversity, host Kirsten sat down with TikTok expert and content creator Jasminetxo, known for her bubbly personality and engaging content that has amassed a community of over five million followers. Today, they delve into what it truly means to build a brand, especially in the context of the ever-evolving world of social media.

Starting the Journey

Jasminetxo, or Jazz, began her journey on TikTok many years ago, originally on Musically, starting in 2015. Initially, she created content in a small community where many weren't familiar with the app. Jazz started with transition and lip-sync videos, which gradually evolved into dance skits and a variety of series. Her growth started to pick up in 2017 and 2018 when she realized her potential for creating a career out of her passion.

Understanding Brand Building

Jazz explains that building a brand is about creating a unique identity that people can associate with you. This identity could reflect your personality, tone, interests, and even specific colors—like Jazz's signature yellow. A brand helps clarify your purpose and fosters a sense of familiarity for your audience, enabling them to know what to expect from your content.

The Importance of Community

A significant aspect of building a brand is establishing a community that grows alongside you. Jazz emphasizes how her audience has witnessed her personal growth over the years, creating an authentic connection that allows her followers to evolve as she does. Engaging with her community through live streams provides direct feedback, enabling her to incorporate their suggestions creatively.

Standing Out from the Crowd

In today's digital age, authenticity is key to standing out. Jazz believes that followers are drawn to genuine personalities rather than curated imitations of conventional influencers. The transition from a perfect online persona to being yourself creates a relatable and inclusive community.

Engaging with Your Audience

To maintain a connection with her followers, Jazz actively engages with them through social media interactions, live questioning, and games. This fosters a strong bond and also inspires future content. Her focus remains on providing positive energy and smiles through her videos, resonating with her core values of kindness and joy.

Navigating Brand Collaborations

As brands began to take notice and reach out to her for collaborations, Jazz stresses the importance of only partnering with companies that align with her personal values. This ensures the authenticity of the content she creates and maintains the trust of her audience. Her collaboration with a bubble tea brand serves as a prime example, as it aligns with her personal interests.

The conversation also touched on long-term goals, from creating her own donut to potentially being involved in children's hosting roles, showcasing how social media opens many doors.

Keys to Building Your Brand

Jazz emphasizes being yourself and having fun in your content creation. Balancing your online persona with personal life, she advises not feeling pressured to share every detail and instead focusing on what brings joy and resonates with your audience.

By maintaining this authenticity and connection with her community, Jazz has successfully built a resonant brand based on positivity and personal engagement.

Conclusion

Building a brand on social media is an evolving journey filled with opportunities and challenges. It requires authenticity, connection with your community, and a strong understanding of your core identity.

Try implementing the lessons from Jazz into your own creative journey!

Keywords

Personal Brand
Community
Authenticity
Engagement
Content Creation
TikTok

FAQ

Q: How did Jasminetxo start her journey on TikTok?
A: Jazz began her journey on Musically in 2015, creating transition and lip-sync videos before evolving into fashion skits and dance videos.

Q: What does building a brand mean?
A: Building a brand means creating a unique identity that reflects your personality, values, and interests, allowing your audience to connect with you.

Q: Why is community important for a brand?
A: A community allows both the creator and audience to grow together, fostering a deeper connection and relying on mutual support.

Q: How can I stand out as a content creator?
A: To stand out, focus on authenticity and show your true self instead of creating a curated online persona.

Q: What should I consider when collaborating with brands?
A: Ensure that the brands align with your personal values and content style to maintain authenticity and the trust of your audience.