Promoting a Safe and Inclusive Environment on TikTok

At TikTok, our goal is to create a safe and inclusive environment where our community can freely express themselves and feel comfortable being who they are. We are inspired by the support and empathy our community shows towards each other, especially during challenging times. These moments of connection make TikTok a unique and special platform.

However, we are aware of the challenges posed by weight stigma and body shaming in our society, and we understand that the internet can exacerbate these issues if not properly addressed. That's why we are committed to safeguarding our community from harmful content and behavior, while promoting a body-positive and inclusive environment.

To achieve this, we are implementing several measures. Firstly, we are improving our ad policies to restrict the promotion of fasting apps, weight loss supplements, and ads that promote a negative body image. We are also placing stronger restrictions on weight loss claims and references to body image. These policies aim to ensure that our community is not exposed to harmful or misleading content related to weight loss and dieting.

Additionally, we are partnering with the National Eating Disorder Association (NEDA) to provide support and resources to users who may be struggling with body image issues or eating disorders. Through our app, users will be able to access the NEDA Helpline for confidential support and tools. We are also supporting NEDA's #EndWeightHateCampaign during Weight Stigma Awareness Week, where we will educate our community about weight stigma and how they can find support or support others who may be struggling.

Furthermore, we empower our users to control their TikTok experience. They can report harmful content or ads, hide triggering videos or videos from specific creators, filter comments, and block and report unkind behavior from other users. These features give our community the ability to create a safe and positive environment for themselves.

In conclusion, while there is always more work to be done, we believe that these steps are a move in the right direction. We are committed to supporting our community and fostering a positive environment for everyone on TikTok.