TikTok Creator Spotlight: @theres.food.at.home

This article highlights the TikTok creator @theres.food.at.home, who shares delicious recipes, cooking tips, and insights from running two food businesses. The creator started her TikTok journey in April 2020 and finds motivation in helping others. She advises new creators to have fun with their content and not be too focused on metrics. The article also mentions two Black creators worth following on TikTok: @justemela and @knawt.kai.

How it all started

Due to COVID-19, @theres.food.at.home found herself with more free time and decided to start her TikTok journey in April 2020. It began as a creative outlet for her love of food, eating, and cooking. Her first TikTok video was a tour of her Brooklyn duplex apartment, followed by a video of skirt steak tacos.

Why TikTok is the right platform

@theres.food.at.home continues to create and share on TikTok because of its community-driven nature. She enjoys the engagement and fun the platform offers.

Favorite TikTok video

Her favorite TikTok video is a copycat recipe for an Oreo "McFlurry". She made it when McDonald's was out of the original, which she found hilarious and incorporated into the video.

Motivation

@theres.food.at.home is motivated by the opportunity to help people. Whether it's through employing people at her businesses or sharing recipes and budget tips online, she aims to inspire others to make good food at home.

Advice for new creators

Her advice for new creators is to never stop loving the content they put out and to have fun with it. She emphasizes not feeling pressured to constantly create content if it doesn't resonate with them.

Being a Trailblazer

Being a trailblazer means a great responsibility to @theres.food.at.home. It involves being someone others aspire to and paving the way for others to succeed.

Black creators to follow

Two Black creators worth following on TikTok are @justemela and @knawt.kai. @justemela highlights different small businesses around New York City, many of which are Black-owned. @knawt.kai shares fashion and styling tips, and also makes his own clothes and provides posing tips.