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Don’t start a TikTok shop until you watch this #tiktokshop

Introduction

If you’re considering opening a TikTok shop in hopes that it will solve all your business problems, you might want to think twice. I have been running tests on TikTok Shop for the last seven months, and the results have been quite eye-opening.

Throughout this period, I've actively engaged with the platform, going live regularly and following all the guidelines and strategies that TikTok Shop claims will boost your sales and increase traffic. However, the numbers I’ve gathered from my live sessions paint a very different picture.

For example, here are some of the statistics I’ve tracked during my live sessions:

  • In a 26-minute live, I garnered only 53 views.
  • A 10-minute session attracted 25 views.
  • For a 34-minute live, there were 139 views.
  • Surprisingly, a 46-minute live managed to reach 214 views.

These figures are drawn from the For You Page, representing users scrolling through content and choosing whether to engage or not. Given these minimal viewer numbers, it’s hard to believe that TikTok Shop is a viable option for anyone trying to grow their sales unless you’re part of a Chinese MCN agency.

In conclusion, TikTok Shop, despite all the hype, may not be the goldmine of opportunities many assume it to be. If you’re looking for effective ways to elevate your sales and visibility, you might want to explore other avenues before diving into TikTok Shop.

Keywords

  • TikTok Shop
  • Sales
  • Traffic
  • Live sessions
  • For You Page
  • Views
  • MCN Agency

FAQ

1. What has been your experience with TikTok Shop?
My experience has been disappointing, with low viewer counts during live sessions, even after following recommended strategies.

2. How many views did you get during your live sessions?
I received relatively low views, with some sessions only attracting around 25-53 views over several minutes.

3. Is TikTok Shop worth the investment?
Based on my findings, TikTok Shop may not be worth the investment unless you are associated with a Chinese MCN agency.

4. What are some alternatives to TikTok Shop?
You might consider exploring other e-commerce platforms or social media marketing strategies that have proven success rates.

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