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DROPSHIPPING CHALLENGE: $1,000 in 72 hours with TikTok Ads 2024

Introduction

Imagine having a special ATM machine where you put a dollar in, and it gives you thirty dollars back. Today, I'm going to show you how to create that exact machine. Last week, I documented how to take a store from scratch to generating over $ 218 within the first 24 hours of its launch. In this video, I'm going to show you how I took that exact same store and generated its first $ 1,000 in sales within the first 72 hours, which is just three days. I'll reveal the profit, show you the ads, and most importantly, give you that exact ATM machine so you can replicate this and have a very profitable start to your dropshipping business.

Before we dive in, all I ask is that you hit the like button on this video and make sure you subscribe so you stay tuned with more videos and ad strategies like this. Also, make sure you watch this video in full because towards the end, I'm going to give you instructions on how you can win this store absolutely free. Yes, I'm doing a giveaway where I give away this store absolutely free to one lucky subscriber. So make sure you stay tuned for the whole video.

Step 1: Create a Base Campaign

To start off with this special ad strategy, go to your ads dashboard. We'll start with a regular campaign. Here's how you set it up:

  1. Choose Conversions: Opt for conversions as your campaign goal.
  2. Set a Lifetime Budget: Set the campaign budget to a lifetime budget of $ 50 to ensure you don't spend more than that initially.
  3. Ad Group Settings:
    • Select your pixel and optimize for purchases.
    • Choose TikTok as the placement.
    • Set the targeting to include 25-55 year-olds.
    • Select relevant interests such as Home Improvement, Household Products, Baby Kids, Maternity, and Appliances.
    • Ensure your audience is large enough (over 50 million). If not, enable targeting expansion to include interest and behavior expansion.
  4. Daily Budget: Set the daily budget to over $ 100 for each ad group. Ensure this doesn't exceed your lifetime campaign budget of $ 50.
  5. Start Time: Schedule your ads to start the next day at midnight (00:00).
  6. Specific Times: Run the campaign from 6 AM to midnight daily.
  7. Upload Ad Creative: Add your logo, brand name, ad creative, caption, and URL of your store. Submit the campaign.

Step 2: Multiply

After the base campaign is set up, multiply it for better reach:

  1. Export the Ad: Select the campaign and export it as an Excel file.
  2. Modify in Excel:
    • Delete the campaign ID, ad group ID, and ad ID.
    • Create 501 rows of the same campaign.
    • Change the campaign name to a new one.
    • Copy and paste the new campaign name across all 501 rows.
    • Ensure each ad group has a different name by numbering them sequentially.
  3. Save the File: Export/save as an Excel file.

Step 3: Upload

Upload the modified Excel file back to your ads manager:

  1. Turn Off Initial Campaign: Disable the base campaign used for setup.
  2. Upload the File: Go to 'Bulk Create' > 'Import Ads' and upload the Excel file.
  3. Wait for Upload: The file upload process might take a few hours.

Step 4: Surf

Manage and optimize your ads:

  1. Initial Spend: Let your ads spend the initial $ 50.
  2. Increase Budget: Increase the campaign budget by $ 10 increments starting at 3 PM, then again at 5 PM, 7 PM, and 9 or 10 PM.
  3. Monitor Performance: Watch out for the performance and CPC.

Step 5: Scale

Achieve high ROAS and optimize for better results:

  1. Monitor Metrics: Track cost per click, conversions, and traffic.
  2. Repeat Increment: Continue the budget increase strategy for progressive results.
  3. Refresh Campaign: Keep refreshing the campaigns and optimizing for lower CPC and higher ROI.

This strategy can turn profitable quickly if executed correctly. However, you need a good product, a converting store, and an effective ad creative. For deeper guidance, consider joining Ecom Bootcamp for mentorship.

Keywords

  • Drop Shipping
  • TikTok Ads
  • Base Campaign
  • Multiply Campaign
  • Upload Process
  • Budget Optimization
  • Scale Strategy
  • ROI

FAQ

Q1: How do I choose the right product for this dropshipping strategy? A1: The product should be in high demand, unique, and appealing. Conduct market research to find trending and low-competition products.

Q2: What is the initial budget for the campaign? A2: The initial campaign budget is set to a lifetime budget of $ 50.

Q3: How do I adjust the campaign budget during the optimization process? A3: Begin by increasing your budget from $ 50 to $ 60 after the first day, and then further adjust in $ 10 increments throughout the day at intervals (3 PM, 5 PM, 7 PM, 9-10 PM).

Q4: What should I do if the upload process for the Excel file takes too long or fails? A4: Be patient, as the process might take up to 2 hours. If it fails, retry the upload multiple times.

Q5: Can you guarantee success with this method? A5: Success isn't guaranteed as it depends on various factors like product demand, store setup, and ad creativity. Proper execution and optimization can yield profitable results.

Q6: How can I get further guidance on setting up my dropshipping business? A6: For additional help, consider joining Ecom Bootcamp for mentorship. This can provide you with personalized guidance and support to successfully set up and scale your dropshipping business.

Q7: What’s the benefit of joining the Ecom Bootcamp? A7: The Ecom Bootcamp offers mentorship, detailed guides, and support to ensure you execute the strategies correctly and optimize your store for better performance and profitability.

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