Published on

eCommerce Supply Chain Challenges in 2018

eCommerce Supply Chain Challenges in 2018

Hello, my name is John Stoltz, Director of Conferences and Events for Apex. In today's webinar, we will be discussing the challenges that the eCommerce supply chain faces in 2018. Our guest speaker is Dimitri Antonov, Vice President of Domestic Product Management at DHL eCommerce Americas.

Logistical Details

Before we begin, I would like to go over a few logistical details. Throughout the presentation, feel free to ask questions by typing them into the designated question box on the right toolbar of your screen. We will have a question and answer session at the end of the presentation.

Introduction to DHL eCommerce

Dimitri Antonov introduces DHL eCommerce, a branch of DHL specializing in the delivery needs of the eCommerce sector. With a network of warehouses, a domestic delivery service, and cross-border delivery options, DHL eCommerce is equipped to handle the growing demands of eCommerce.

The Opportunity of eCommerce

eCommerce presents a tremendous opportunity for businesses, with the market estimated to reach $3.4 trillion by the year 2020. The eCommerce sector is growing at an accelerating rate, defying forecasts and exceeding expectations year after year.

Implications for Businesses

Despite the massive potential of eCommerce, there is still skepticism among executives. They raise concerns about the relatively small percentage of total retail sales that eCommerce currently represents. There is also doubt about the long-term growth prospects of eCommerce and its impact on businesses.

The Meaning of eCommerce for Consumers

Dimitri discusses the evolving meaning of eCommerce for consumers. Initially driven by price, eCommerce now offers convenience, personalization, and access to a wider range of products. Technology advancements, including augmented reality and virtual reality, enhance the shopping experience for consumers.

Cross-Border eCommerce

The rise of marketplaces and the ability to reach consumers globally has fueled the growth of cross-border eCommerce. This presents both opportunities and challenges for companies, as they compete with manufacturers from around the world while also expanding their own global reach.

Disruptive Market Entrants

eCommerce has given rise to disruptive market entrants, such as Dollar Shave Club, which challenge established players in industries like razor blades. These companies offer unique value propositions and provide a differentiated customer experience, quickly gaining market share.

Mass Customization

eCommerce enables mass customization, allowing businesses to cater to the unique needs and preferences of individual consumers. By utilizing technologies like RFID and virtual walls in stores, companies can offer more personalized products and experiences.

The Future of eCommerce Supply Chains

Dimitri explores the future of eCommerce supply chains, highlighting the trends of decentralization and omni-channel supply chains. Companies are moving towards regionalization, with multiple fulfillment center locations, and utilizing technology to optimize order allocation and transportation management.

Last Mile Innovations

The last mile of delivery is an area of focus for innovation and disruption. Technologies like drones, delivery robots, and shared economy platforms are being explored to enhance the last mile delivery experience. Additionally, technologies like RFID and augmented reality are being used to improve inventory management and customer experience in stores.


eCommerce, supply chain, challenges, decentralization, omni-channel, last mile


  1. What is the potential of cross-border eCommerce?
  2. How is technology transforming eCommerce supply chains?
  3. How can businesses adapt to the challenges of eCommerce?
  4. What role does last mile delivery play in the eCommerce experience?
  5. How are new market entrants disrupting traditional industries in eCommerce?