TikTok Celebrates Earth Day with Exclusive Live Programming and Partnerships

To celebrate Earth Day, TikTok is hosting exclusive live programming featuring popular TikTok creators and artists. The live streams will include conversations about the environment, including a special Earth Day discussion between Grammy-nominated artist Shawn Mendes and guests from space. TikTok creator @thegarbagequeen will also host a talk about sustainability with members of the @eco_tok collective and special guests Jaden Smith and Bill Nye.

TikTok has partnered with social good media publisher ATTN: to create engaging content for the @TikTokforGood account, which serves as TikTok's global social impact content hub. ATTN: will manage the editorial programming, video production, and TikTok live streams for the account. The content aims to promote learning and awareness on various topics important to the TikTok community, such as environmentalism, animal welfare, and heartwarming humanity. The partnership will also feature collaborations with organizations and well-known figures in culture and entertainment.

TikTok has become a platform for conversations and content creation focused on environmental protection and sustainability. The TikTok community supports various environmental topics, including thrifting and reselling, sustainable living and food, and environmental advocacy. Creators on TikTok share tips on sustainable fashion, upcycling, and DIY projects. They also promote conscious eating and sustainable lifestyle habits. Environmentalists on TikTok educate their followers on climate change, deforestation, wildlife protection, and ocean preservation.

TikTok is committed to creating and inspiring positive change to protect our planet, not just on Earth Day but every day of the year. The platform serves as a space for creativity and support for environmental causes that matter to the community.