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High-Converting UGC TikTok Ads For Shopify Stores

Introduction

Hey everyone, if you're an eCommerce brand running paid ads for your business, TikTok is definitely a platform you should start testing, similar to Facebook Ads Library. Not many people are aware of TikTok's Creative Center, which is another free resource that lets you access tons of high-performing TikTok ads from various industries. To find the TikTok Creative Center, head to ads.tiktok.com/business/creative-center. You might want to bookmark this as well.

As you scroll through the Creative Center, you'll find several different sections related to top ads, trending hashtags, and an audio library. However, today we’re focusing on the top ad section. Clicking here will show you the top ads that are currently running, and you can segment them by location, industry, and campaign objective. There’s even more specificity available, allowing you to choose between the last seven days or a 30-day period.

Example: Pet Industry Ads in the U.S. for Conversion Objectives

For instance, if you have a pet brand, you'll want to study this section closely. TikTok's Creative Center shows you what style of content does well for TikTok ads. Most brands use user-generated content (UGC) that isn’t overly edited. These videos can be shot at home on your phone, often featuring text overlays that highlight the main points about the products.

If you click on an ad, you’ll see more information about certain metrics, including the most valuable frame of the video ad. This information helps identify when and what is happening during the video that makes the audience want to click on the ad and visit the website.

Example: Apparel Ads

If you look at the apparel industry and all objectives, you’ll notice a mix between overly produced videos and homemade TikToks. There’s an entire showcase for you to draw inspiration from, whether it’s unboxing videos or try-on hauls.

TikTok Ad Guidelines

TikTok’s motto around their advertising platform is "Don't make ads, make TikToks." Many business owners struggle to get their ads to spend or see poor results because they are applying Facebook and Instagram ad principles to TikTok, and it just doesn’t work.

Here are some best practices TikTok recommends for running TikTok ads:

  1. Vertical Videos: Ensure your video takes up the entire screen (9:16 ratio). Avoid uploading horizontal videos.
  2. High-Quality Videos: You don’t need an expensive camera. Using an iPhone is perfectly fine as long as the video quality is high.
  3. Clear Call to Action: Text overlays and explicit directions in your video can significantly boost your conversion rate.
  4. Optimal Video Length: Videos around 21 to 34 seconds mark generally perform better, resulting in a 280% lift in conversions and a 2% lift in impressions.
  5. Voice Overs and Captions: Adding these can greatly improve your conversion rate. While it’s easy to use a trending sound, offering a voiceover or closed captions can engage viewers more effectively.

I hope this guide helps you get inspired and create high-converting TikTok ads for your campaigns. If you have any questions, please leave a comment below, and I’ll do my best to answer them. Take care, everyone.

Keywords

  • eCommerce
  • TikTok ads
  • Creative Center
  • UGC (User-Generated Content)
  • Campaign objective
  • Conversion rate
  • High-quality videos
  • Call to action
  • Video length
  • Voice overs
  • Captions

FAQ

Q: What is TikTok’s Creative Center? A: TikTok’s Creative Center is a free resource that allows users to access and analyze top-performing TikTok ads across various industries.

Q: How do I access TikTok’s Creative Center? A: You can access it by heading to ads.tiktok.com/business/creative-center.

Q: What type of content performs best on TikTok ads? A: User-generated content that isn't overly edited tends to perform best. Videos with text overlays highlighting main points about the product also do well.

Q: What are some recommended best practices for TikTok ads? A: Ensure your videos are vertical, high-quality, 21 to 34 seconds long, and include a clear call to action. Adding voice overs and captions can also help boost conversion rates.

Q: How important is video quality on TikTok? A: Video quality is crucial; even though you can use your phone for creating content, ensure the videos are clear, well-lit, and free of obstructions.

Q: Why might my TikTok ads not be performing as well as my Facebook or Instagram ads? A: TikTok ads are different from Facebook and Instagram ads. TikTok’s motto is "Don't make ads, make TikToks," indicating that the style and approach should be more organic and tailored to TikTok’s platform.

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