Asian American and Pacific Islander Heritage Month on TikTok

May is Asian American and Pacific Islander Heritage Month, a time to celebrate and honor the contributions and achievements of Asian and Pacific Islander (API) people. TikTok is embracing API creators and hosting virtual community events to showcase their stories and experiences. The API TikTok Trailblazers list recognizes and appreciates API creators for their passion and dedication. TikTok is also promoting API-owned businesses and donating to non-profit organizations that support racial equality and justice.

Celebrating API Creators

API creators are an integral part of TikTok's vibrant and creative community. They bring API stories and culture to life through engaging and relatable content, from starting food trends to celebrating family moments. TikTok is honoring the API community with the hashtags #WeAreAPI and #AsianTikTok, shining a light on their powerful stories and experiences.

API TikTok Trailblazers

To recognize and appreciate the API creators, TikTok is announcing the inaugural API TikTok Trailblazers list. These individuals have been recognized and nominated by the North America API creator community for their passion and dedication to creating content that connects and inspires. They use their platform to educate, entertain, and advocate for the API community. Follow them on TikTok and stay tuned for more from these 15 incredible Trailblazers!

Virtual Community Events

TikTok will be hosting weekly virtual community events, including TikTok LIVE streams and spotlights on API creators and small businesses, to celebrate their impact. The #WeAreAPI and #AsianTikTok banners on the Discover page will connect users to a schedule of TikTok LIVE programming featuring API creators and artists. These programs will showcase the pride, diversity, and strength of the API community, covering topics such as activism, styling, cooking, and history. Community-favorite programs like #LearnOnTikTok and Sound Off will also honor and feature API creators, celebrating the rich diversity of the API community.

Supporting API-Owned Businesses

TikTok is recognizing and promoting amazing API-owned businesses throughout May. Six of the Trailblazers will partner with API-owned small businesses to raise awareness of their impact on the API community. The TikTok community can discover these businesses through the hashtag #SpotlightAPI, and each business will participate in a special workshop designed to help them thrive on TikTok.

Safety Policies and Donations

TikTok is committed to maintaining strong safety policies to support the Asian community. They actively work to identify and remove hateful content that targets these communities. The Community Guidelines exist to protect the API community and ensure a safe and welcoming experience on the platform. Users are encouraged to report any content that violates the guidelines. In honor of API Heritage Month, TikTok is donating $275K to non-profit organizations that fight for racial equality and justice and provide programs and resources to local API communities. They are also sponsoring the Third Annual Act to Change AAPI Day Against Bullying + Hate Conference on May 18.

Conclusion

TikTok expresses gratitude to the API community for their presence and passion, enriching the platform every day. They are excited for the community to celebrate API culture with them in May and throughout the year. Join the celebration with the hashtags #WeAreAPI and #AsianTikTok.