How I Overcame Marketing Challenges and Built a Successful Business

From then on, my focus shifted towards writing policies in such a way that if a client called me at 4:00 AM because their house had burnt down, I could reassure them they were taken care of. These early failures shaped who I am today.

I overcame numerous obstacles and built something substantial in the process. Starting in the insurance industry, specifically with a captive company that had stringent quotas, brought its own set of challenges. Marketing was one of my biggest struggles.

When I say I sucked at marketing, I mean the quota for us was selling 40 policies and getting 4 new clients each month. Looking back, I laugh because those numbers seem relatively easy to achieve now. But back then, they were a significant hurdle.

Despite my difficulties, I kept pushing forward, improving my skills, and learning from my experiences. These failures and challenges were instrumental in building my eventual success.

Keywords

Policy writing
Insurance industry
Marketing challenges
Quotas
Client reassurance
Success through failure

FAQ

Q1: What was the initial focus of your policy writing? A1: The focus was on ensuring that clients could feel reassured and taken care of, even if they called with emergencies in the middle of the night.

Q2: What challenges did you face in the beginning? A2: I had significant difficulties with marketing and meeting the stringent quotas set by my captive insurance company.

Q3: How much was the quota you struggled with? A3: The quota was 40 policies and 4 new clients each month.

Q4: How do you view those quotas now? A4: Looking back, those numbers seem easy to achieve now, but they were a big hurdle at the time.

Q5: How did early failures help you? A5: They built my resilience and skills, ultimately contributing to my success in business.