How I Skyrocketed My Insurance Business with High Conversion Rates

In my insurance business, I used to think that generating around 30 leads a month was quite impressive. Closing one lead a day seemed to be an achievement to me. However, to be completely transparent, I wasn't even closing one lead a day. Out of the 30 leads I got, I was closing at about a 70% rate.

Now, you might think that a 70% closing rate is pretty good—and it is, to an extent. But when I reflect on my journey, what really turned my business around was altering my approach.

Here's the key point: if you want to work with me, you're going to know right off the bat that if you call me at 4:00 a.m., I'm going to answer that call. I approach every interaction as if your house is on fire, ensuring that I'm providing top-notch service and care.

When you come in with a mentality of high responsiveness and dedication—leading with value rather than just competing on price—you can significantly increase your closing rates. This approach was my turning point and helped me not only maintain but also improve my closing ratio.

By prioritizing value and customer care over just selling a product, I was able to considerably boost conversion rates in my insurance business.

Keywords

Insurance business
High conversion rates
Lead generation
Customer care
Value over price
High responsiveness

FAQ

Q1: How many leads were you generating initially per month?

A1: I was generating around 30 leads per month.

Q2: What was your initial closing rate?

A2: My initial closing rate was about 70%.

Q3: What was the key change that turned your business around?

A3: The key change was my approach to emphasizing high responsiveness and customer care, effectively leading with value over price.

Q4: How did you handle customer calls?

A4: I made it clear that clients could call me at any time, even at 4:00 a.m., and I would respond as if their house were burning down.

Q5: What was your mentality in dealing with customers?

A5: My mentality was to provide top-notch service and care, ensuring that the customer's needs were prioritized above all else.