Arby's Engages with TikTok Creator in Viral Interaction

TikTok provides brands with a unique opportunity to engage with customers and fans who create content featuring their products. Ocean Spray set the standard for engaging with trending moments when Doggface208 went viral while drinking juice. Another brand and TikTok creator, John Casterline (@h1t1), found themselves in a viral back-and-forth on the platform. Casterline posted a video showcasing a flat-screen TV he bought for $25 that could only display an Arby's menu. Arby's noticed the video and quickly engaged with the cultural moment, commenting, "We've been looking for this!" This interaction sparked a trend where other creators showed screens that only displayed an Arby's menu.

Arby's capitalized on the momentum by continuing to engage with Casterline both on and off the TikTok platform. This led to the return of the Arby's menu and the launch of a limited-time "$5 Missing Menu Meal" available from November 6th to 20th. The entertaining exchange between Arby's and Casterline became a trend, with other creators joining in and showcasing screens featuring only an Arby's menu.

This humorous interaction is just one example of the increasing trend of community engagement from savvy companies looking to connect with their customers and fans. We look forward to seeing the creative stunts and videos that will create the next big brand moment.