TikTok's mission is to inspire creativity and bring joy to its global community

TikTok's mission is to inspire creativity and bring joy to its global community

TikTok's mission is to inspire creativity and bring joy to its global community. The For You feed is a central feature of TikTok, where users can discover personalized content and connect with others. The feed is powered by a recommendation system that takes into account user preferences, such as interactions, video information, and device settings. These factors are processed and weighted to determine the likelihood of a user's interest in a piece of content. The recommendation system aims to provide a diverse range of content to users, while also ensuring safety and avoiding repetitive patterns. Users can curate their For You feed by selecting categories of interest, following accounts, and indicating preferences. The recommendation system is continuously improved based on user feedback and research. At the TikTok Transparency Center, experts have the opportunity to learn about the algorithm and review the source code for testing and evaluation.