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How to Create Tiktok Pixel for Shopify in 2024 (Step by Step Tutorial)

Introduction

The creation and proper installation of a TikTok Pixel on your Shopify store is pivotal for tracking conversions and optimizing your ad campaigns. This article will guide you step-by-step on how to install the TikTok Pixel for Shopify to ensure your marketing efforts are maximized.

Step-by-Step Guide

1. Log In to Shopify

First, log into the backend of your Shopify store.

2. Add the TikTok App

  • On the left side of your screen, click on "Apps."
  • Click on "Add Apps" to open a new tab.
  • Use the search bar to find and select the official TikTok app.
  • Click on the "Install" button to add it to your store.
  • You will notice a prompt indicating the app needs access to your customer and store information. This is necessary for its proper functionality.
  • Click "Install" again.

3. Set Up the TikTok App

  • You will see a prompt titled "Grow Your Business on TikTok" which includes features like optimized marketing campaigns, simplified creative creation, and effortless pixel installation.
  • Click "Set Up Now."

4. Connect TikTok for Business Account

  • Initially, you need a TikTok for Business account. Visit business.tiktok.com and follow the instructions to create your account if you haven't done so already.
  • Afterward, return to Shopify and click "Connect TikTok for Business" and then select "Connect."
  • Log in using your TikTok for Business account credentials.

5. Confirm TikTok for Business Account

  • Ensure the ID and account name match those on your Shopify store to confirm a successful connection.
  • You can double-check this by visiting business.tiktok.com and ensuring your account details match.

6. Connect TikTok Ads Manager

  • You will be prompted to connect to your TikTok Ads Manager. Log in using your TikTok for Business account.
  • If you don't see anything in the Ads Manager section, visit ads.tiktok.com and log in to create an Ads Manager account.

7. Data Sharing Settings

  • It’s essential to choose the "Maximum Data Sharing" option for optimal performance.
  • If you haven’t created a pixel, Shopify will automatically generate a new one for you named something like "TikTok Pixel for Shopify" followed by a series of numbers and the creation date.
  • Click "Confirm" to finalize the setup.

8. Finalize the Setup

  • Once all steps are completed on Shopify, green check marks will indicate successful completion.
  • Click "Finish Setup" to finalize the process.

9. Verify TikTok Pixel Installation

  • Log into ads.tiktok.com using your Ads Manager account.
  • Go to "Tools" from the top navigation bar and click on "Events."
  • Check "Web Events" and click on "Manage" to ensure the TikTok Pixel created in Shopify matches the details.
  • Click on the TikTok Pixel itself to view default events like complete payment, add payment info, initiate checkout, etc.

10. Test the Pixel

  • Download the "TikTok Pixel Helper" Chrome extension to test.
  • Enter your website URL and scan the generated QR code with your mobile device.
  • Browse your website, and events should appear, confirming the pixel is functioning.

By following these steps, you ensure accurate conversion tracking and optimized ad performance on TikTok, maximizing your marketing efforts.

Keywords

  • TikTok Pixel
  • Shopify
  • Conversion Tracking
  • TikTok Ads Manager
  • Data Sharing
  • Installation Guide

FAQ

How do I add the TikTok app to Shopify?

You can add the TikTok app by navigating to the "Apps" section in your Shopify admin, clicking "Add Apps," searching for the TikTok app, and selecting "Install."

What is the TikTok Pixel?

The TikTok Pixel is a piece of code you place on your Shopify store to track and measure the effectiveness of your TikTok advertising campaigns.

What is TikTok for Business?

TikTok for Business is a dedicated platform for businesses to create, manage, and optimize their TikTok ad campaigns.

How do I connect my TikTok for Business account to Shopify?

After creating your TikTok for Business account, return to the Shopify TikTok app integration settings and click "Connect TikTok for Business," then log in using your TikTok for Business credentials.

Why should I select "Maximum Data Sharing" in the TikTok app setup?

Selecting "Maximum Data Sharing" ensures that the TikTok Pixel collects the most comprehensive data, providing accurate tracking and allowing the TikTok algorithm to optimize your ad performance better.

How can I verify my TikTok Pixel installation?

You can verify the installation by logging into your TikTok Ads Manager account, navigating to the "Events" section, and ensuring that the events are listed and that they match the details from the Shopify setup.

What should I do if I don't see anything in the Ads Manager section?

If nothing appears, visit ads.tiktok.com and log in to create an Ads Manager account tied to your TikTok for Business account.

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