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How To Effectively Use Instagram and TikTok for Branding and Marketing

How To Effectively Use Instagram and TikTok for Branding and Marketing?

Introduction

Building a brand using social media is often pitched as an incredibly effective way to gain visibility and generate leads without spending a dime. However, many of us can relate to the frustrating experience of posting great content on platforms like Instagram, TikTok, or Facebook, only to hear crickets a few days later. No likes, no inquiries – it's disheartening. Can you relate? Comment "1" in the comments and let us know.

Today, we are thrilled to have Natasha Gideon, also known as Mary or Mary Jo Condo, who has been very successful in utilizing social media for branding and marketing, especially in the real estate sector. Let's dive into her journey and learn some effective strategies.

Meet Natasha Gideon

Background

  • Name: Natasha Gideon, often known as Mary Jo Condo.
  • Industry Experience: Journalist turned real estate agent since 2015.
  • Specialization: High-end luxury properties, sub-sale, project specialist at IQI since April 2020.
  • Achievements: Helped over a thousand people find their dream homes, substantial sales metrics in the first year at IQI.

Introduction to Social Media for Branding

Natasha began documenting her real estate journey on social media in 2019. She started by leveraging the humor and trendiness of 'Marie Kondo' to create her brand name – Mary Jo Condo.

Initial Struggles and Breakthroughs

Early Struggles

Natasha’s journey faced a lot of initial hiccups:

  • No immediate leads from social media posts.
  • Doubts about whether real estate was the right career path.
  • Transition from traditional marketing (banners, Property Guru, etc.) to digital marketing.

The Turning Point

Natasha stayed consistent and finally noticed results after four months. Her first leads converted to sales after persistent efforts. She stresses that most agents face similar challenges initially and consistency is key.

Content Strategies: What to Post and How

Content Types and Ideas

  1. Dynamic Content: Document your day-to-day activities like inspections and house viewings.
  2. Value-Driven Content: Answer frequently asked questions (FAQs) or address common rejections from clients.
  3. Humanize Your Brand: Occasionally post personal, relatable content to keep your audience engaged.

Effective Use of Instagram and TikTok

Natasha highlights the importance of:

  • Engaging followers by frequently using features like polls, questions, and interactive stories.
  • Posting content on both Instagram and TikTok to gain maximum visibility.
  • Starting with zero followers and progressively building an organic audience.

Results and Key Learnings

Organic Reach and Results

Without spending on ads, Natasha achieved 5 million in sales within five months of 2021. Her experience shows that relentless consistency and understanding your audience's needs lead to significant rewards.

Continuous Learning and Adaptation

Natasha advises:

  • Avoid overthinking and strive for consistency.
  • Make your videos and content simple yet informative.
  • If you know a topic, don’t hesitate to post about it even if others have already covered it.

Final Thoughts

To those considering social media branding, Natasha encourages examining whether fears are holding you back. Start small, remain consistent, and focus on the value you provide to your audience.

Keywords

  • Natasha Gideon
  • Mary Jo Condo
  • Instagram Branding
  • TikTok Marketing
  • Real Estate Agent
  • Social Media Strategy
  • Consistency
  • Organic Reach

FAQ

How long did it take Natasha Gideon to see results from Instagram and TikTok?

It took Natasha approximately four months to see her first leads convert from her Instagram efforts.

Did Natasha use paid ads for her marketing?

Initially, Natasha did not use paid ads and focused on organic reach. She now occasionally boosts posts that provide value.

How does Natasha overcome the fear of not seeing immediate results?

She connects with other agents, confirms that the struggle is common, and focuses on providing value, not just making sales.

What type of content does Natasha post on her social media?

She posts a mix of dynamic (daily activities, house viewings), value-driven (answering FAQs), and personal content to engage her audience.

Can content from TikTok be shared on Instagram?

Yes, Natasha often shares her TikTok videos on Instagram Reels, maximizing her reach without additional effort.

How important is consistency in social media branding according to Natasha?

Natasha emphasizes that consistency is crucial. It keeps your audience engaged and helps you build a reliable brand.

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