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HOW TO GROW ON TIKTOK IN 2024 | The only TikTok growth video you'll ever need to watch

Introduction

Introduction

Here’s an exact strategy for how to grow quickly on TikTok, even if you’re starting from zero. No, it’s not too late! Stay till the end to learn some of the most common mistakes creators make that prevent them from seeing the results they want.

Step 1: Study the Platform

The first step to growing on TikTok is not creating content—it's studying the platform. Dominate TikTok by understanding what makes it thrive. Spend 30 minutes a day studying TikTok content intentionally:

  • What works and what doesn’t?
  • What keeps you watching or makes you scroll past?
  • Which sounds or audios are trending?

By observing these aspects, you’ll naturally start generating ideas for your content.

Step 2: Prepare Your Profile

Before you start posting, ensure your profile is fully prepared for visitors:

  • Profile Photo and Username: Choose a clear profile picture and a username that represents your niche.
  • Name: Use searchable terms or keywords in your name for easy discoverability.
  • Bio: Clearly communicate the value you provide to potential followers.
  • Link: At 1,000 followers, add a relevant link to your profile.

A well-set-up profile will increase the percentage of visitors converting into followers when one of your videos goes viral.

Step 3: Pick Your Niche

Although not mandatory, having a niche helps the algorithm understand and categorize your content more effectively. Narrowing down a niche means defining a specialized segment like “at-home fitness for moms” rather than broad categories.

For multi-passionate creators, focusing on who you want to reach can be effective. Whether you decide to niche down or not, enjoying the creation process is key.

Step 4: Types of Content

Rotate between three types of content:

  1. Search-Friendly Evergreen Content: This is relevant for a long time and can be batch-created. Examples include recipe videos and how-to guides.
  2. Trending Content: Utilize trending sounds and formats to get spikes in views and engagement. Check hashtags like #trendalert for inspiration.
  3. DGAF Content: Post whatever you want to showcase your personality and build a connection with your audience.

Step 5: Organize Your Content

Save audios and videos in collections and use tools like Notion for content calendars. Organize ideas, plan your posts, and stay consistent.

Step 6: Video and Post Strategy

Don’t stress about perfect video length; focus on providing value. The frequency of your posts will depend on your capacity, but consistency is key. Use relevant hashtags based on your video’s content, visuals, and your profile.

Common Mistakes to Avoid

  1. Obsessing Over Virality: Focus on creating valuable content for your audience.
  2. Deleting Posts: Avoid removing posts as this can hinder the algorithm’s understanding of your content.
  3. Not Analyzing Performance: Regularly study your analytics to understand what works.
  4. Using Irrelevant Hashtags: Use hashtags that are pertinent to your video and niche.
  5. Ignoring Comments: Replying to comments builds community and boosts your engagement.

If you follow these steps and strategies, you’ll be on your way to TikTok growth!

Keywords

  • TikTok growth
  • Profile setup
  • Niche selection
  • Evergreen content
  • Trending content
  • Content organization
  • Video length
  • Post frequency
  • Hashtag strategy
  • TikTok mistakes

FAQs

Q: Do I need to pick a niche to be successful on TikTok? A: No, it’s not mandatory to pick a niche, but it helps the algorithm understand your content better. Multi-passionate creators can focus on their target audience instead.

Q: How often should I post on TikTok? A: The more you post, the quicker you might see results. However, find a consistency you can realistically maintain, whether that’s daily or a few times a week.

Q: What hashtags should I use? A: Use hashtags that are relevant to your video’s content, visuals, and your profile. Avoid generic hashtags like #fyp.

Q: How can I find trending content? A: Use hashtags like #trendalert and follow creators who post about trends. Being early on trends can help increase your reach.

Q: Should I delete underperforming posts? A: No, avoid deleting posts as it disrupts the algorithm’s understanding of your content. Instead, focus on making new content that improves on past mistakes.

Q: What is the importance of replying to comments? A: Responding to comments helps build community and engagement, showing TikTok that your content is interactive and valuable.

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