Published on

How To Install TikTok Ads Pixel On Shopify (2024) Full Tutorial

Introduction

Welcome to this new tutorial on how to expand your advertising reach by integrating the TikTok Ads Pixel into your Shopify store. This guide is designed to be straightforward, making it easy for you to get started with TikTok advertising. Let’s dive right in!

Getting Started

First, you'll need to have three tabs open:

  1. Your Shopify Store.
  2. Your Online Store.
  3. The TikTok Ads or TikTok for Business portal.

Step 1: Log In to Your TikTok Ads Account

Begin by logging into your TikTok Ads account. Having an account is crucial for setting up and managing ad pixels for your Shopify store. If you don’t have an account:

  1. Go to the TikTok Ads homepage.
  2. Choose to create an account.
  3. Select your industry, business type, and customize your account information.
  4. Enter your email and confirm it to validate your account.

Step 2: Create a TikTok Ads Pixel

After creating your TikTok Ads account, the next step is to create an Ads Pixel:

  1. Go to the ‘Events’ section in your TikTok Ads Manager.
  2. Choose ‘Web Event’ to track events happening on your website.
  3. Follow the on-screen instructions to create a pixel.
  4. Opt for the ‘Partner Setup’ method as TikTok has a partnership with Shopify.

Step 3: Install the TikTok App on Shopify

  1. In the TikTok Ads Manager, select ‘Shopify’ under the Partner Setup.
  2. Proceed to install the TikTok app directly from the Shopify App Store.
  3. If TikTok is not listed, manually search for it in the App Store.
  4. Install the app and complete any additional setup steps.

Step 4: Connect TikTok to Shopify

  1. Within Shopify, navigate to Settings > Apps.
  2. Connect your TikTok for Business account.
  3. Link your TikTok Ads Manager and ensure your data sharing settings are set to ‘Maximum’.
  4. Select the TikTok Pixel you created earlier and confirm your company information.

Step 5: Verify and Finalize

  1. Verify your identity to access data from Shopify directly into your TikTok account.
  2. Ensure everything is set up correctly by checking the Events Manager.
  3. Your TikTok pixel should now be active and tracking conversions from your Shopify store.

That's it! Your TikTok Ads Pixel is now successfully integrated with your Shopify store. This will help you track a variety of conversion events directly within TikTok's ad management system.

Keywords

  • TikTok Ads Pixel
  • Shopify integration
  • Web events
  • Advertisements
  • Pixel setup
  • TikTok for Business
  • Advertising reach
  • Data sharing

FAQ

Q1: Do I need a TikTok Ads account to set up the pixel? A1: Yes, having a TikTok Ads account is essential for setting up the pixel.

Q2: How do I create a TikTok Ads account? A2: Go to the TikTok Ads homepage, choose to create an account, and follow the steps to input your business details and confirm your email.

Q3: What is the benefit of using the Partner Setup method for TikTok and Shopify? A3: The Partner Setup method simplifies the integration process, making it faster and more efficient.

Q4: What data sharing settings should I choose? A4: It's recommended to choose the ‘Maximum’ setting for optimal data sharing between TikTok and Shopify.

Q5: How do I verify the pixel installation? A5: Go to the Events Manager in your TikTok Ads account and ensure the pixel is tracking events correctly from your Shopify store.

Feel free to leave any questions in the comment section below. Don’t forget to like and subscribe to the channel for more great tutorials on TikTok, Shopify, and beyond. Thank you for watching and see you next time!

Read More