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How to Install TikTok Pixel on Shopify | Easiest Way 2024

Introduction

In this comprehensive guide, we’ll show you the exact steps to install the TikTok Pixel on your Shopify store. Whether you’re already dabbling in TikTok ads or planning to start, setting up the TikTok Pixel is crucial for tracking and optimizing your campaigns effectively.

Step-by-Step Guide

1. Access the App Section on Shopify

Firstly, navigate to your Shopify dashboard. On the left-hand menu, click on “Add apps”. A new popup screen will appear, and you should scroll down to click on “Shopify App Store”.

2. Search for TikTok

In the Shopify App Store, type “TikTok” in the search bar. You may also find it among the featured apps. Once you find the TikTok app developed by TikTok, click on “Install”.

3. Add TikTok as a Sales Channel

You’ll be asked to add TikTok as a sales channel. Click on “Add Sales Channel”. After a brief loading period, you will be redirected to your Shopify dashboard.

4. Set Up Your TikTok Business Account

Now you’ll be prompted to set up your TikTok Business account. This account is different from your personal TikTok account. You can either connect an existing account or create a new one.

  • Connect an Existing Business Account: If you already have a TikTok Business account, simply log in and connect it.

  • Create a New Business Account: If you don’t have a business account, you’ll need to create one. You can do this directly from within Shopify or by visiting business.tiktok.com.

5. Complete the TikTok Business Account Setup

Follow the setup wizard to enter essential details such as:

  • Email
  • Password
  • Verification code

6. Connect the TikTok Ads Manager

Once your TikTok Business account is set up, you’ll need to connect to the TikTok Ads Manager. Enter details like:

  • Country
  • Currency
  • Business name
  • Time zone
  • Phone number

Select your industry, such as “e-commerce” or “health and personal care”. After entering these details, click on “Sign up and connect”.

7. Set Up Data Sharing

For optimal performance, choose the “Maximum” data-sharing option. This ensures you get the best results. Confirm the setup, and TikTok will generate a Pixel name or number for Shopify.

8. Enter Company Information

Fill out your company information, including:

  • State
  • City
  • Street address
  • Postal code
  • Tax information

9. Finish Setup

Once all the details have been entered, click on “Finish Setup”. Your TikTok Pixel is now created.

Verification

To ensure everything is set up correctly, visit business.tiktok.com and log in using the same credentials entered during setup. Check your settings to verify that the User ID matches the one in your Shopify TikTok app.

Managing Your TikTok Pixel and Ads

From the TikTok Business Center account page, you can:

  • View account overviews
  • Add balance and set up payment methods
  • Manage data sharing settings
  • Disconnect the TikTok pixel if needed
  • Access marketing guides and success stories

With everything set up, you’re now ready to manage your TikTok ads and effectively track performance metrics using the TikTok Pixel on Shopify.

Keywords

  • TikTok Pixel
  • Shopify
  • TikTok Ads
  • Add Apps
  • Shopify App Store
  • TikTok Business Account
  • Data Sharing
  • TikTok Ads Manager
  • Marketing

FAQ

Q1: What is the TikTok Pixel, and why do I need it?

A1: The TikTok Pixel is a small piece of code that collects data to help you track conversions, optimize ads, and build targeted audiences for your campaigns. It is essential for anyone running TikTok ads from their Shopify store.

Q2: Can I use my personal TikTok account to set up the TikTok Pixel on Shopify?

A2: No, you need a TikTok Business account to set up the TikTok Pixel and manage your ads effectively.

Q3: What data sharing option should I select during setup?

A3: For the best results, select the “Maximum” data sharing option.

Q4: How can I verify that my TikTok Pixel is correctly connected to Shopify?

A4: You can verify by logging into business.tiktok.com using the credentials you provided during the setup. Ensure that the User ID matches the one shown in your Shopify TikTok app settings.

Q5: Can I disconnect my TikTok Pixel from Shopify if needed?

A5: Yes, you can disconnect the TikTok Pixel through the data sharing settings in your Shopify TikTok app.

Q6: Where can I find resources for optimizing my TikTok ads?

A6: You can find various guides and success stories in the TikTok Business Center under the marketing tab.

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