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how to install tiktok pixel | pixel tiktok ads | how to setup tiktok pixel shopify

Introduction

Welcome to our guide on how to install the TikTok pixel to optimize your ad performance for 2024's updates. Here, we will walk you through the process of integrating the TikTok pixel into your Shopify store step-by-step.

Step-by-Step Guide

  1. Initial Setup

    • First, click on "Get Started" and then select "Web".
    • Paste your website URL and click "Next".

  2. Choose Setup Method

    • You will see two options: Partner Integration and Manual Setup.
    • Choose "Manual Setup" and proceed.

  3. Create Pixel

    • Name your pixel (e.g., "Tanjil Pixel") and click "Create".
    • Copy the generated code.

  4. Implement Pixel on Shopify

    • Go to your Shopify store, and click on "Edit Code" under the "Theme" section.
    • Open "theme.liquid" and find the </head> tag.
    • Paste the copied code just before the </head> tag and save the changes.

  5. Verify Pixel Integration

    • Return to your TikTok ad manager, click "Next" to verify automatic advanced matching.
    • Your domain name will be displayed.

  6. Create Events

    • Click on "Launch Event Builder".
    • For each event (e.g., Complete Payment, Add to Cart), click "Add Event".
    • Select the trigger condition (e.g., URL visits and button clicks), configure with your domain URL and event names (e.g., thank_you), and confirm.

  7. Finish Setup

    • Click "Finish Setup" and exit the event builder.
    • Verify your identity via email or phone number to complete the pixel setup.

  8. Test Pixel Functionality

    • Create a test campaign to ensure your pixel is capturing events correctly.
    • Check if the created pixel and its events (Complete Payment, Add to Cart) are active in your ad account.

Keywords

  • TikTok Pixel
  • Install TikTok Pixel
  • TikTok Ads
  • Setup TikTok Pixel
  • Shopify Integration
  • 2024 Updates
  • Event Builder
  • Add to Cart
  • Complete Payment

FAQ

How do I start the TikTok Pixel setup?

To start the setup, click on "Get Started" and select "Web". Then, enter your website URL.

What are the setup methods available?

You can choose between Partner Integration and Manual Setup. For this guide, we recommend Manual Setup.

How do I implement the TikTok Pixel code on Shopify?

Navigate to your Shopify store, go to "Edit Code" under the "Theme" section, and paste the pixel code just before the </head> tag in the "theme.liquid" file.

What are the main events to track using the TikTok Pixel?

Key events include "Complete Payment" and "Add to Cart". These can be set up using the Event Builder.

How do I verify the TikTok Pixel is working?

Create a test campaign in your TikTok ad account. Ensure the pixel and events are active and correctly capturing data.

What should I do if my pixel isn't working?

Double-check the pixel code placement in your Shopify theme, ensure it is before the </head> tag, and verify the setup through the TikTok ad manager.

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