How to Make Money On TikTok Shop

Welcome back! Or if you're new here, welcome! My name is Michelle B, and today, we're going to unlock an incredible opportunity—TikTok Shop. Whether you're a seller, creator, partner, or affiliate, TikTok Shop is here, and if you're not on it, you are losing money. By the end of this article, you will know exactly how to use TikTok Shop, how much money you can expect to make, and which products are best suited for selling.

What is TikTok Shop?

TikTok Shop allows businesses and creators to sell products directly on TikTok. There are three ways to do this:

Shoppable Live Streams: Tag a product in your live stream, and viewers can tap on the product to learn more and purchase it—all without leaving the app. This seamless shopping experience reduces friction and increases impulse buys.
Shoppable Videos: Make any regular TikTok video shoppable. Viewers can tap the product link and the basket icon to purchase directly from the video.
Product Showcase: This is like a catalog where customers can tap on a shopping bag icon on your profile page to browse and shop products.

Is TikTok Shop Right for You?

TikTok Shop has no follower requirement to open an account. While it's free to use, there are transaction and shipping fees. TikTok takes a commission of 5%, though this can vary by product category. In comparison, Amazon charges between 8% and 15%.

If you’re new to selling, start by creating a Shopify store and linking it to your TikTok page. Once you have products, you can connect your assets and start selling.

Accessing TikTok Shop

To create a TikTok Shop account, follow these steps:

Go to TikTok Seller Center: Click "Sign Up".
Sign Up Options: You can sign up with a TikTok account or use a phone number or email address.
Enter Information: Provide necessary information such as your business name, registered business address, and tax ID.
Link Bank Account: For transactions.
Submit Application: Your application will be reviewed, and once approved, you can start selling.

TikTok Live Shopping

TikTok Live Shopping works like the shopping channel. As a seller or creator, you log on, engage with your audience, and share information about your product. Potential customers, seeing the live stream, can make purchases directly.

Best Products to Sell on TikTok Shop

Visually Appealing: Products should look good on camera and can be demonstrated easily.
Unique and Innovative: Helps you stand out.
Affordable: TikTok users, mostly Gen Z and Millennials, want good deals and value.
Trending: Not a requirement but can give you an edge.

Drop Shipping on TikTok Shop

Combining TikTok's massive audience with drop shipping presents a tremendous opportunity. Although the competition is higher than it was in 2017, it's still viable today. If you’re new to drop shipping, check out additional resources to get started.

Keyword

TikTok Shop
Shoppable Live Streams
Shoppable Videos
Product Showcase
Seller Center
Drop Shipping

FAQ

1. Do I need a minimum number of followers to use TikTok Shop? No, there is no follower requirement to open a TikTok Shop account.

2. Is TikTok Shop free to use? Yes and no. There are no upfront costs, but there are transaction fees and shipping fees.

3. How much commission does TikTok Shop take? TikTok takes a 5% commission, though this can vary by product category.

4. What are the best types of products to sell on TikTok Shop? Visually appealing, unique and innovative, affordable, and trending products are best suited for TikTok Shop.

5. How do I create a TikTok Shop account? Visit the TikTok Seller Center, sign up, enter your information, link your bank account, and submit your application for review.

6. Can I use TikTok Shop for drop shipping? Yes, combining TikTok's audience with drop shipping can be an excellent opportunity.

By following these steps, you can tap into the profitable world of TikTok Shop. So, what are you waiting for? Dive in and start selling!