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How To Make Your Business GO VIRAL on TikTok in 2024 (TikTok Business Marketing)

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Introduction

If you're not getting the views that you want on your business TikTok or maybe you're not making the sales you desire, this article is going to solve that for you. By the end of this read, you're going to understand the four mistakes that are decreasing your reach, comprehend how the TikTok algorithm works, and learn how to maximize your sales through TikTok. These strategies have helped several businesses gain hundreds of thousands, even millions of followers, and achieve monumental sales. This same success can be yours if you implement this blueprint.

Common Mistakes to Avoid

1. Never Boost Posts on TikTok

Boosting posts on TikTok is one of the worst things you can do. Essentially, you're forcing content that isn't organically popular onto people, which results in fewer sales and wasted marketing budgets. Instead, focus on crafting posts that work organically to generate sales. Once a post is successful organically, you can amplify its reach by running it as an ad through TikTok’s ad platform.

2. Avoid Cross-Posting the Same Content

It's crucial to understand that each social media platform functions differently. Posting the same piece of content across TikTok, Instagram, Snapchat, YouTube, and Facebook can backfire because the context and user behavior are different on each of these platforms. Tailor your content to fit each platform’s unique context and audience.

TikTok prefers to keep users on its platform. Posts that include external links or mention "link in bio" often see reduced reach since TikTok de-prioritizes content that redirects users elsewhere. Instead, focus on creating organic content that engages viewers and solves their problems, prompting them to look for your product or service on their own.

4. Create Content That Doesn’t Look Like Ads

Viewers are increasingly wary of ads and branded content. Your goal should be to make your content as organic and unassuming as possible. This builds trust and engagement, leading to better performance and more sales.

Understanding the TikTok Algorithm

The TikTok algorithm is straightforward. It prioritizes content that meets two criteria:

  1. The content is based on a topic that users are genuinely interested in.
  2. The content is presented in a format that users prefer.

Even a slight difference in how you phrase the topic or the length of your video can significantly impact your reach. For instance, the vernacular or jargon used in your video description and hook can determine whether TikTok identifies an audience for it.

Types of Content to Create

  1. Evergreen Content: This is search-based content. With more than 50% of users under 35 using TikTok for searches instead of Google, ranking high in TikTok search results can be incredibly valuable. Look at what people are searching for and create better content than what's already there.

  2. Trending Content: Become a news source for your niche. Comment on the latest news, trends, or celebrity involvement in your industry. This keeps viewers returning to your content and increases your reach and engagement.

Additional Tips

  • Use TikTok Analytics to determine when your audience is online and tailor your posting schedule accordingly.
  • Monitor successful competitors and improve on their content instead of trying to reinvent the wheel.
  • Engage with your audience consistently to maintain interest and loyalty.

Instead of trying random strategies, focus on what already works within your niche and make it better. By implementing these proven techniques and understanding your audience, your business can achieve viral success on TikTok.

Keywords

  • TikTok Marketing
  • Organic Reach
  • Content Creation
  • TikTok Algorithm
  • Social Media Strategy
  • Business Sales
  • TikTok Ads
  • Trending Content
  • Evergreen Content
  • Video Length

FAQ

What should I avoid when posting on TikTok?

Avoid boosting posts, cross-posting the same content across different platforms, and using external links or "link in bio" calls-to-action.

How does the TikTok algorithm decide what content to push?

The TikTok algorithm promotes content based on user interest in the topic and the preferred format of content consumption.

What kind of content works best on TikTok?

Evergreen content that ranks well in searches and trending content that keeps viewers engaged works best. Aim for content that offers valuable insights or news within your niche.

How can I make my TikTok content not look like an ad?

Avoid direct sales pitches. Create organic-looking content that solves problems or piques curiosity to build trust and engagement with your audience.

How can I increase my sales through TikTok?

Focus on creating high-quality, organic content that ranks well in search and taps into current trends. Use TikTok ads wisely to boost successful organic posts and tailor content to fit TikTok’s user behavior.

When is the best time to post on TikTok?

Refer to TikTok Analytics to understand when your audience is most active and schedule your posts during those times for maximum reach and engagement.

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