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How To PROMOTE Your Airbnb In 2024 For More Bookings

Introduction

Hey there, hosting hustlers and hustle-lets! It's Garrett Brown from the Nice Living Choice channel, back again with another short-term rental marketing video for your viewing pleasure. Today, we're going to delve into some techniques that many top hosts are using to dominate the game. Let's get into it!

Marketing Techniques to Drive Eyeballs and Traffic

Big businesses like Coca-Cola and McDonald's spend between seven to ten percent of their revenue on marketing. For small businesses, that number is usually between five to eight percent. However, it's recommended to aim for that seven to ten percent range as well.

Eyeballs Equal Bookings

More marketing means more eyeballs and more chances for your listing to be viewed. Instead of just dropping your prices, try raising them slightly and upping your marketing efforts simultaneously.

The Follow-Up Method

The follow-up is crucial in sales. According to Brevit research, following up increases the chance of a sale by 80%. You need multiple ways for guests to contact you, and you should collect all the contact information you can from them.

Potential Guests

  1. Incentivizing Info: Make potential guests feel like they need to give you their email. Offer small discount codes or an Instagram giveaway to collect emails.
  2. Social Media: Run polls on your social media asking if they would stay at your place. Follow up with those who say yes.
  3. Newsletter: Have a newsletter sign-up on your site.

Existing Guests

  1. Stay-Fi Product: Collect emails from everyone who logs into your Wi-Fi using a product like Stay-Fi.
  2. CRM: Use a Customer Relationship Manager (CRM) to store all this information. Follow up with multiple emails initially and then periodically.
  3. Personal Touch: Collect birthdays and anniversaries to send personalized offers and discount codes.

The Family Method

Make people feel like a part of something bigger through branding and guest communication. Your brand needs to clearly represent your vision and mission.

Branding

  1. Tell Your Story: Share why you started your Airbnb, what you want people to get out of it, etc.
  2. Good Tagline: Have a clear, catchy tagline throughout your property and online presence.
  3. Emotional Connection: Show how staying at your place supports a greater cause, like climate change or charity work.

Ultimate Marketing Hack: Influencers

Identify TikTok or YouTube travel influencers and get them to stay at your place, ideally for free in exchange for the exposure. Even if you have to pay, weigh the options. Early influencers might help your place go viral.

Conclusion

Marketing is all about trial and error. Don't be afraid to try new things to see what works best for your listing. Until next time, happy hosting!

Keywords

  1. Airbnb Marketing
  2. Short-term Rentals
  3. Follow-Up Method
  4. Customer Relationship Manager (CRM)
  5. Branding
  6. Social Media Marketing
  7. Influencers

FAQ

Q1: How much of my gross revenue should I spend on marketing? A: It's recommended to spend between seven to ten percent of your gross revenue on marketing.

Q2: What is a CRM, and why do I need one? A: A Customer Relationship Manager (CRM) is software that helps you manage and follow up with your guests' contact information to increase bookings.

Q3: How can I collect email addresses from guests? A: You can use products like Stay-Fi to collect emails from everyone who logs into your Wi-Fi, or offer discount codes and giveaways to incentivize guests to provide their email addresses.

Q4: Why should I consider using influencers to promote my property? A: Influencers can significantly increase exposure for your property, making it go viral and driving more bookings.

Q5: How can making people feel a part of something bigger help my Airbnb? A: People are naturally inclined to be a part of something greater. By having a clear mission and engaging story, your guests will feel more emotionally connected to their stay.

Q6: How often should I follow up with potential guests? A: Follow up two to three times in the first week, one to two times in the second week, and then twice monthly until they either book or ask you to stop contacting them.

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