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How To Sell on TikTok Shop (Step by Step)

Introduction

Since its launch a couple of months ago, TikTok Shop has skyrocketed in popularity. This new feature allows users to shop directly from the TikTok app, and people are making hundreds of thousands of dollars from it. TikTok themselves earn between four and seven million dollars per day with the items sold on TikTok Shop. This feature is set to disrupt the e-commerce world just as TikTok disrupted social media.

What is TikTok Shop?

TikTok Shop enables users to sell products directly through TikTok videos. When a user mentions a product in their video, they can link it directly within the video. A small "Shop Now" box appears at the bottom of the video. Users can tap this box to see more details about the product and make a purchase without leaving the app. This streamlined process is much more efficient than traditional affiliate links or other forms of external linking.

How to Set Up TikTok Shop

Setting up TikTok Shop is straightforward. Here are the steps to guide you through the entire process:

Step 1: Registration

  1. Visit Santrell Media: Navigate to santrellmedia.com/tiktokshop. This brings you to TikTok’s Seller Accounts page.
  2. Create an Account: Register using your email, complete the verification process, and set a password.
  3. Business Information: Enter your business information. This can range from an individual to a corporation. For corporations, you’ll need your EIN (Employer Identification Number).

Step 2: Setting Up Shopify Store

If you don't have an online store, you’ll need to create one:

  1. Sign Up for Shopify: Use Santrell Media’s link (santrellmedia.com/shopify) to get a discount. Register using your email, and create a Shopify account.
  2. Add Product: Under the 'Products' tab in Shopify, click 'Add Product.' Enter your product details, upload images, set a price, and handle inventory.
  3. Shipping Information: Configure shipping settings under the 'Settings' tab in Shopify. Create a shipping profile and rates.
  4. Payments: Set up payment gateways to enable transactions on your Shopify store. Shopify Payments is a good starting point.

Step 3: Linking Shopify with TikTok

  1. Install TikTok App on Shopify: Navigate to your Shopify dashboard, click on 'Apps,' then find and install the TikTok app.
  2. Connect TikTok Account: Log in to your TikTok account through the Shopify app to synchronize the stores.

Step 4: Adding Products to TikTok Shop

  1. Upload Product: Go back to TikTok Shop’s seller center and sync your Shopify online store.
  2. Tag Products in Videos: When creating a TikTok video, tap on 'Add Link' and choose 'Products.' Select the product you want to tag in the video, making it shoppable.

Completion

Once all steps are completed, your TikTok Shop should be set up and ready for users to make purchases directly through your video links.

Keywords

  • TikTok Shop
  • TikTok Shopping
  • Online Store
  • Shopify
  • E-commerce
  • Product Linking
  • TikTok Video Tagging
  • Product Integration
  • Digital Marketing
  • Affiliate Links

FAQ

Q1: What is TikTok Shop? A1: TikTok Shop allows users to purchase products directly through TikTok videos without leaving the app.

Q2: How can I set up a TikTok Shop account? A2: You can set up an account by visiting santrellmedia.com/tiktokshop, registering, verifying your email, and entering your business information.

Q3: Do I need an online store to use TikTok Shop? A3: Yes, you need an online store. If you don’t have one, you can create it using platforms like Shopify.

Q4: How do I link my Shopify store to TikTok Shop? A4: You can link your Shopify store to TikTok Shop by installing the TikTok app on Shopify and connecting your TikTok account.

Q5: Can I tag products in my TikTok videos? A5: Yes, you can tag products in your videos by using the 'Add Link' feature and selecting 'Products.'

Q6: Are there any advantages to using Shopify over uploading products manually? A6: Yes, using Shopify offers advantages including centralized inventory management, easier tracking, and the ability to sell on multiple platforms.

Q7: What are the costs involved in setting up Shopify? A7: Shopify offers several plans, starting at $ 29 per month. There are discounts for annual billing.

Q8: How do I ensure my customers receive their products? A8: You need to set up shipping information and rates properly in Shopify and manage your inventory.

Q9: Can I run ads for my products on TikTok? A9: Yes, after linking your Shopify store, you can also run integrated ads on TikTok.

Q10: What should be on my credit card billing statement? A10: Your customer billing statement should clearly name your business to avoid confusion and potential disputes.

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