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I Spent $600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

I Spent $ 600,000 On TikTok Ads In 90 Days (WHAT I LEARNED)

Hello everyone, my name is Chase Chapel, your favorite digital marketer here. In today's article, I’m going to share the top five lessons I learned after spending $ 600,000 on TikTok ads over the last 90 days. Every day, more budget is being migrated from Facebook to TikTok, and it's crucial to understand what makes TikTok ads convert and how to structure audiences effectively. Let’s dive in!

TikTok Ads Creative Best Practices

1. Optimal Video Duration Videos with a duration of 21 to 34 seconds experienced a 280% lift in conversions. This time frame is enough to deliver concise information compellingly.

2. Vertical Video Using a 9:16 aspect ratio ensures your ad fits perfectly in TikTok’s vertical format, leading to a 91% lift in conversions.

3. High-Resolution Videos Videos above 720p resolution see a 312% increase in conversions. High-quality visuals are critical to your ad’s success.

The Power of User-Generated Content (UGC)

1. Distinguishing Branded Ads and Spark Ads Branded ads, while effective, look like traditional ads. On the other hand, Spark ads and User-Generated Content (UGC) bring authenticity and often perform better.

2. Leverage UGC Creators Load up on raw video content from internal or external creators. Use TikTok’s Creator Marketplace to find suitable creators who can make engaging, authentic content for your brand.

What Works on Facebook Doesn't Always Work on TikTok

1. Unique Approaches Facebook’s branded ad methods don’t necessarily translate to TikTok’s requirements. Focus on creating content specifically designed for TikTok’s platform.

2. Potential RoI from TikTok to Facebook Interestingly, well-performing TikTok videos often achieve impressive results when repurposed for Facebook ads.

TikTok Ad Timelines

1. Initial Setup and Scale TikTok campaigns take time to ramp up. It can take up to 14 days to start seeing substantial conversions.

2. Regular Refresh of Creatives Rotate your creatives more frequently than you would on Facebook to sustain engagement and conversions.

Overcoming Common Issues

1. Non-Delivering Ads Ensure you’re following best practices for creative, check payment methods, and sometimes adjust the campaign objective temporarily to kickstart delivery.

2. Campaign Tactics Launch with at least three audiences and two ads per group to give TikTok’s algorithm options for delivery.

Summary

These lessons from spending $ 600,000 on TikTok ads over the last 90 days have shown us key principles for driving successful ad campaigns on this dynamic platform. Always stay tuned for ways to optimize and leverage your insights effectively.

Keywords

  • TikTok ads
  • UGC (User-Generated Content)
  • Spark ads
  • Facebook ads vs. TikTok ads
  • Ad creative best practices
  • Ad timeline setup
  • Conversion optimization

FAQ

Q1: How long should my TikTok ad videos be? A: Ideally, between 21 to 34 seconds. This duration yields a 280% lift in conversions.

Q2: What is the best aspect ratio for TikTok ads? A: A 9:16 aspect ratio fits TikTok’s vertical format perfectly, helping to increase conversions.

Q3: Does video resolution matter for TikTok ads? A: Yes, videos above 720p resolution can see up to a 312% increase in conversions.

Q4: Should I use branded ads or UGC content? A: While branded ads can work, UGC and Spark ads often perform better due to their authentic nature.

Q5: How should I approach TikTok ads if I’m familiar with Facebook ads? A: TikTok requires unique strategies; what works on Facebook might not work on TikTok. However, successful TikTok ads can often be repurposed for Facebook with good results.

Q6: How long does it take to see results from TikTok ads? A: It can take up to 14 days to start seeing significant conversions. Patience and frequent creative refreshes are key.

Q7: What should I do if my TikTok ads aren’t delivering? A: Ensure you’re following best practices for creative, check your payment methods, and try adjusting the campaign objective temporarily to kickstart delivery.

Feel free to reach out if you have any questions, and happy advertising!

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