TikTok Launches Branded Mission to Facilitate Collaboration Between Brands and Creators

TikTok has introduced Branded Mission, an industry-first ad solution that allows brands to engage with creators and connect with diverse communities. This two-way engagement empowers the TikTok community to have a creative hand in brand campaigns and helps brands discover emerging creators across TikTok.

Branded Mission enables brands to engage the community in branded campaigns by releasing a brief for creators to participate in. TikTok creators can then decide which Branded Missions they are inspired by and choose to participate in. Brands can select their favorite original creative videos and amplify them through promoted ad traffic.

Brands now have more opportunities to discover and engage with a diverse ecosystem of creative and talented creators on TikTok. Creators who are at least 18 years old with more than 1,000 followers are eligible to participate in a Branded Mission. This not only benefits brands but also rewards creators by providing them with a cash payment and boosted traffic for their selected videos.

TikTok recognizes that creators are at the center of creativity, culture, and entertainment on the platform. With Branded Mission, TikTok aims to bring even more creators into the branded content ecosystem and support both emerging and established creators.

Branded Mission is currently in beta testing and available to brands and marketers in multiple markets worldwide. It will be gradually rolled out to additional markets starting in late 2022. TikTok continues to learn from creators and evolve its products to provide a valuable experience for the community.

Discover the various ways to engage with the TikTok community and learn more about TikTok For Business solutions at www.tiktok.com/business.