TikTok For Business Marketing Partner Program

Brands of all sizes are finding innovative ways to engage with the TikTok community. To support this, TikTok has introduced the TikTok For Business Marketing Partner Program. This program includes nearly 20 certified partners who specialize in campaign management, creative development, branded effects, and measurement.

TikTok For Business platform was launched to provide brands and marketers with the tools to be creative storytellers and effectively engage with the TikTok community. Additionally, self-serve advertising solutions were introduced to support advertisers of all sizes and budgets.

By partnering with agencies and technology providers, brands and marketers can access a trusted ecosystem to create successful campaigns and elevate their advertising on TikTok. Melissa Yang, Head of Ecosystem Partnerships at TikTok, expressed excitement about collaborating with strategic leaders in the advertising industry to provide marketers with more tools to create, measure, and optimize ad campaigns on TikTok.

The TikTok Marketing Partner Program includes partners with expertise in campaign management, creative development, and measurement. These partners can support marketers throughout the entire campaign process.

Creative Development Partners help marketers generate inspiring and effective creative content by leveraging TikTok best practices. Branded Effects Partners provide Virtual and Augmented-Reality services for TikTok Branded Effects. Measurement Partners offer solutions to effectively target, measure, and analyze campaigns.

Overall, TikTok aims to provide brands and marketers with the resources and partnerships necessary to create authentic and engaging content for the TikTok community.