Introducing TikTok For Business: A Platform for Brands to Connect and Engage

TikTok For Business is a global brand and platform that offers marketing solutions for brands. It provides tools for brands and marketers to be creative storytellers and engage meaningfully with the TikTok community.

Amplify Your Voice and Connect with a Broader Audience

TikTok offers a scale and creativity that is unmatched. It allows brands to amplify their voice on TikTok and connect with a broader audience. The platform is designed for a mobile, sound-on environment, providing opportunities for sight, motion, and sound. Marketers can tap into unique opportunities on TikTok to build their brands, connect with the community, and achieve their goals.

Immersive Storytelling and Seamless Integration

TikTok is an entertainment-based platform that allows users and brands to tell their stories. It offers seamless and simple solutions for immersive storytelling, appearing natively with the user experience. The platform is inclusive and participatory, allowing marketers to create work that becomes a part of the community. People on TikTok can become so engaged and inspired by a marketing campaign that they will create their own version of it, allowing brands to experience the impact of their campaigns firsthand.

Open and Accessible Platform

TikTok is an open and accessible platform where anyone can be discovered. It is not limited to learning only from their own friend groups or followers. Culture, trends, and content are created and shared globally, allowing brands to reach diverse audiences across cultures, ages, ethnic groups, and languages. TikTok provides an original opportunity for brands to create great work that becomes a part of the community and the overall experience.

Collaborations and Partnerships

Creators are at the heart and soul of TikTok. Collaborations between creators and brands are a powerful way to tap into the creativity and communities that creators have built. TikTok is testing a platform called Creator Marketplace to foster these collaborations, allowing brands to discover and partner with innovative content creators on paid brand campaigns.

Embracing Creativity, Authenticity, and Diversity

TikTok encourages brands to create content that speaks to people and invites the community to join in the conversation. The platform represents an expression of how people are feeling and what they are experiencing. TikTok provides a supportive environment for the community to embrace authenticity and diversity in their content. Advertisers have the opportunity to flip traditional marketing on its head and place their brand at the forefront of innovative storytelling and creative content to connect with today's generation.

With the launch of TikTok For Business, the aim is to embrace the creative, positive, and real moments that make the TikTok community so special. It provides solutions for businesses to connect and grow with the wonderfully expressive TikTok community. TikTok champions authenticity, creativity, and expressiveness because it's who our users are and how they stand out. As the platform continues to build a space where brands bring immense value to the user experience, it is excited to invest in solutions that inspire others, allow brands to be discovered, and foster meaningful connections with the TikTok community.

To learn more about TikTok For Business, visit www.tiktok.com/business.