Jennifer Lopez and Maluma Partner with TikTok for 'Pa Ti/Lonely' Music Video

Jennifer Lopez and Maluma have partnered with TikTok for a Behind The Video LIVE stream to promote their 2-part music video 'Pa Ti/Lonely'. The collaboration between Jennifer Lopez and Maluma, supported by TikTok, has been a huge success. The LIVE stream attracted 421k global unique viewers, with 51k viewers watching concurrently at its peak. The release of 'Pa Ti' has already inspired 32k video creations, and Charli D'Amelio's video starting the challenge has garnered over 27 million views and 5 million likes. Additionally, videos tagged with #PaTiChallenge have generated over 660 million views in the first 24 hours and a total of 1.4 billion views to date. The official music video has accumulated over 18 million views in its first week and reached the #2 spot on YouTube's trending chart.

Jennifer Lopez has gained over 255k followers after the Behind-The-Video event, and she recently shared a compilation of her favorite #PaTiChallenge entries. With such impressive numbers, there is a possibility of 'Pa Ti/Lonely' debuting on the Billboard Hot 100 chart.

TikTok takes pride in fostering a community that is at the forefront of pop culture, creating viral trends, and propelling songs up the charts. This partnership with Jennifer Lopez marks the first time TikTok has collaborated with a major artist to launch an interconnected, multimedia story. The collaboration with Lopez and Maluma aligns with TikTok's celebration of #FamiliaLatina during Latinx Heritage Month.

Jennifer Lopez initiated the campaign by teasing the collaboration with Maluma on her TikTok account. In a TikTok LIVE stream, the two superstars provided fans with a behind-the-scenes look at the making of the music video, including the challenges faced during the COVID pandemic and the inclusion of cameos and easter eggs for the fans. The stream concluded with the premiere of 'Pa Ti/Lonely,' featuring a cameo from Charli D'Amelio.

TikTok users can participate in the #PaTiChallenge by recreating Lopez and D'Amelio's dance moves in 'Pa Ti' and tagging their videos accordingly.

Although this is the first official partnership between TikTok and Jennifer Lopez, she is already a prominent figure on the platform with 11.1 million followers. After her performance at Super Bowl LIV with Shakira, Lopez launched the #JLoTikTokChallenge, which generated hundreds of thousands of creations and over 357 million video views.

Overall, this collaboration between Jennifer Lopez, Maluma, and TikTok has been highly successful, showcasing the platform's ability to create viral trends and propel artists' careers.