TikTok Partners with The Prince Estate to Bring Prince's Music to a New Generation of Fans

TikTok collaborates with The Prince Estate to bring Prince's complete catalog to the platform, introducing his music to a new generation of fans. Users can now create videos using their favorite Prince songs, from energetic tracks like 'Controversy' and '1999' to soulful ballads like 'Purple Rain' and 'Adore.' The official Prince TikTok account, managed by the late artist's estate, will also share exclusive archival footage of Prince's performances, interviews, and video excerpts from his extensive career as an artist and activist.

This partnership aims to inspire a new global fanbase to find meaning in Prince's music and be motivated to create their own art. It highlights Prince's lifelong activism and unwavering commitment to social equality.

Special Programming and Prince Playlist

TikTok, as the first short-form video app to have access to Prince's complete discography worldwide, along with The Prince Estate, will offer special programming on the app in the coming week. Users can explore TikTok's Sounds page to discover a curated Prince playlist that spans his entire career, showcasing highlights from each era of his remarkable discography.

Livestream Tour of Paisley Park

On Monday at 12pm PT, there will be a special 'Sound-Off' livestream tour of Paisley Park, Prince's iconic home and studio located near Minneapolis. Led by Paisley Park's legacy preservationist Mitch Maguire, the Sound-Off will provide fans worldwide with an exclusive glimpse into Prince's lifestyle and creative process.

Unleash Your Creativity

Prince once said, 'Try to create. I want to tell people to create. Just start by creating your day. Then create your life.' To celebrate Prince's music, TikTok has introduced the new Purple Rain creative filter. Users are encouraged to put on their platform shoes and finest purple attire, and unleash their creativity using the filter. They can join the celebration by using the #Prince4ever hashtag and sharing their creations.

Follow Prince on TikTok: @prince.4.ever @prince.4.ever ##prince4ever ##letsgocrazy

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