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Manual TikTok Pixel Setup for Shopify After New Update of 2024 | Shopify Dropshipping

Introduction

Introduction

Integrating TikTok pixels with your Shopify store is crucial for enhancing your marketing strategy and tracking customer behavior. This article guides you through manual TikTok pixel setup steps, covering parts such as creating the pixel, setting up events, and ensuring the pixel is functioning correctly.

Steps to Setup TikTok Pixel on Shopify

Step 1: Creating a Manual Pixel

  1. Open Your Shopify Store – Begin by opening the homepage of your shop store and navigating to the settings.

  2. Delete Existing Pixels – If you have existing pixels created on auto mode, delete them to avoid confusion.

  3. Create Pixel Manually:

    • Click on 'Create Pixel'.
    • Avoid clicking on 'Partner Setup'; instead, click on 'Manual Setup' and proceed with 'Next'.
    • Provide a name for your pixel, such as 'Soft Avon Pay To Wat'.
    • Click 'Next' to proceed to the Event Manager.

Step 2: Creating Events

  1. Skip the Default Funnel – Ignore the default funnel creation tool and opt to manually set up your funnel.
  2. Use Template:
    • Select 'Use Template' and then 'Apply Template' to automate the event creation for various actions like 'Ad to Cart', 'View Content', etc.
    • Turn off unnecessary options and select 'Event Builder'.
    • Proceed with 'Next' after turning on recommended options, such as 'Automatic Advanced Matching'.
  3. Manually Add Events:
    • View Content: Identify the keyword in your URL, such as '/products', that indicates content viewing.
    • Add to Cart: Use '/cart' to identify items added to the cart.
    • Initial Checkout: Capture initial checkout with '/checkout'.
    • Place Order: Use '/thank_you' to finalize the checkout process.

Step 3: Integrating Pixel Code

  1. Copy Code:
    • Copy the provided TikTok pixel code snippet.
    • Edit theme code in Shopify by navigating to 'Online Store' > 'Edit Code'.
    • Locate the theme.liquid file and paste the pixel code within the <head> section.
  2. Duplicate Theme (Optional):
    • To prevent loss of theme data, always duplicate your theme before editing.
  3. Additional Script in Checkout:
    • Go to 'Settings' > 'Checkout' and scroll to 'Additional Scripts'.
    • Paste the pixel code here and save.

Step 4: Verify Pixel Installation

  1. Install Pixel Helper Extension:
    • Add and enable the TikTok Pixel Helper extension from the Chrome Web Store.
    • Refresh your TikTok event manager and ensure the extension is active.
  2. Create Custom Conversion Events:
    • Verify various event setups like 'View Content', 'Add to Cart', 'Initial Checkout', and 'Place Order'.
  3. Check Pixel Status:
    • In TikTok Event Manager, ensure your pixel ID is active.
    • Run test purchases to verify event data tracking.

Conclusion

This detailed guide ensures your TikTok pixel is correctly attached to your Shopify store. Following these steps enhances tracking accuracy and overall effectiveness of your marketing campaigns.

Keywords

  • Shopify
  • TikTok Pixel
  • Pixel Setup
  • Manual Setup
  • Dropshipping
  • Event Manager
  • Tracking

FAQ

1. How do I create a TikTok pixel for my Shopify store? To create a TikTok pixel, go to your shop store settings, click on 'Create Pixel’, choose 'Manual Setup', provide the pixel name, and follow the on-screen instructions to proceed.

2. What events should I set up for my TikTok pixel? Essential events include 'View Content', 'Add to Cart', 'Initial Checkout', and 'Place Order'. These events track key customer behaviors on your e-commerce site.

3. How do I integrate the TikTok pixel code into my Shopify store? Copy the provided TikTok pixel code, navigate to 'Online Store' > 'Edit Code', locate the theme.liquid file, and paste the code within the <head> section. Optionally, also add this code under 'Checkout' > 'Additional Scripts'.

4. What should I do if my pixel isn’t tracking events correctly? First, ensure that the TikTok Pixel Helper extension is installed and active. Then re-check your event setups for accuracy, and refresh the event manager page. Running test purchases can also help verify if events are being tracked properly.

5. Why should I duplicate my theme before editing the pixel code? Duplicating your theme ensures you have a backup in case your theme code gets corrupted, preventing potential loss of design and functionality.

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