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Manual TikTok Pixel Setup for Shopify After New Update of 2024 | Shopify Dropshipping

Manual TikTok Pixel Setup for Shopify After New Update of 2024 | Shopify Dropshipping

Introduction

Setting up a TikTok pixel on your Shopify store can seem daunting, but it's necessary for tracking conversions and understanding how customers interact with your site. This guide provides a step-by-step manual on integrating the TikTok pixel into your Shopify store, creating events, and setting up a funnel. By the end, you'll ensure your pixel tracks customer actions accurately.

Step-by-Step Guide

  1. Create Manual Pixel:

    • Open your Shopify store's home page.
    • Navigate to your events section. You may see an existing pixel, which can be deleted if necessary.
    • Click on "Create Pixel" and select "Manual Setup" instead of the partner setup.
    • Name your pixel (e.g., soft avon) and proceed to the next step.

  2. Event Manager and Funnel Creation:

    • Skip templates and opt for the "Use Template" option if needed.
    • Identify events relevant to e-commerce like view content, add to cart, and purchase.
    • Apply template and customize your funnel by dragging and dropping events.

  3. Install TikTok Pixel Code on Shopify:

    • Head to your Shopify admin panel and navigate to "Online Store" and then "Themes."
    • Click on "Edit Code" and locate the "theme.liquid" file.
    • Copy your TikTok pixel code and paste it within the <head> tag.
    • Always create a duplicate of your theme before editing to prevent any irreversible changes.

  4. Additional Script in Checkout:

    • Navigate to "Settings" in your Shopify admin panel.
    • Go to "Checkout" and scroll to "Order Processing."
    • Paste the TikTok pixel code in the "Additional Scripts" box and save.

  5. Verify Pixel Installation:

    • Use the TikTok Pixel Helper Chrome extension to assist with proper installation.
    • Refresh your page and check that the pixel is active.
    • Manually test the tracking of various events such as view content, add to cart, initial checkout, and purchase.

  6. Final Verification:

    • Create a fake order to ensure all events are firing correctly.
    • Monitor the Event Manager in TikTok Ads to see if events are being tracked accurately.
    • Confirm that the pixel is showing as active, and validate each event.

Keywords

  • TikTok Pixel
  • Shopify Store
  • Manual Setup
  • Event Manager
  • Tracking Conversions
  • Add to Cart
  • Initial Checkout
  • Purchase Funnel
  • Event Creation
  • Duplicate Theme
  • Pixel Code
  • Verify Installation
  • TikTok Ads Manager

FAQ

Q1: Why should I manually set up the TikTok pixel?

A1: A manual setup ensures that your pixel tracks specific events accurately according to your store’s structure. It bypasses issues encountered with auto-setup and provides flexibility in event customization.

Q2: How do I avoid breaking my theme while installing the pixel code?

A2: Always create a duplicate of your theme before making any code changes. This way, if an error occurs, you can revert to the original theme without losing your modifications.

Q3: What should I do if my events are not showing as active immediately?

A3: Sometimes events take a while to show as active. Make sure you have properly installed the pixel code and have performed the actions on your site to trigger these events. Use the TikTok Pixel Helper to verify the setup.

Q4: How can I test if the pixel is tracking events correctly?

A4: Perform actions like viewing content, adding items to the cart, and placing an order to see if these events are recorded in the Event Manager. Use a real or test account to simulate these actions.

Q5: Is it necessary to include the pixel code in the checkout additional scripts section?

A5: Yes, including the pixel code here ensures that all purchase-related events are tracked accurately, capturing customer interactions right up to the transaction completion.

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