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music marketing on tiktok
Introduction
Hey everyone, I'm Amanda, and you're watching Small Entertainment. Today, we are diving into the topic of music marketing on TikTok. Although I'd rather be discussing the latest Mormon mom swinger gossip, music marketing has become a crucial subject.
Why TikTok Is Essential for Marketing
In 2020, when my channel gained traction, TikTok became a key topic for discussion. I explored how indie artists used TikTok to launch their music careers, including a mini-documentary on Mathica's song "Vices," which gained popularity due to TikTok. In that vein, I believe TikTok is a marketing powerhouse that everyone, from musicians to authors, should utilize.
The Halsey Controversy
Recently, Halsey posted a TikTok arguing that she wanted to release a new song, but her record label insisted on faking a viral moment on TikTok first. The first video garnered massive traction, accumulating 1.2 million likes, 12,000 comments, and 8.8 million views. A follow-up video further elaborated on her frustration with her label’s demands.
You can interpret this situation in multiple ways—Halsey genuinely opposing her label, or her playing along with the label's marketing strategy while expressing her discontent.
The TickTockification of the Music Industry
There is a pervasive narrative that TikTok is taking over the music industry, affecting even those with established platforms. This goes beyond just Halsey and seems to reflect a larger issue affecting the industry as a whole.
The Symptom of a Larger Problem
Halsey's scenario isn't isolated. Other artists like Florence and the Machine and Bishop Briggs have also navigated TikTok as a marketing tool. This has led to mixed responses, as fans and critics debate the merits and drawbacks of integrating TikTok in music marketing.
Industry Dynamics
Contractual obligations often constrain artists, making it difficult for them to "just drop" their labels. Halsey, for example, might be constrained by her contract, and dropping her label could result in substantial financial consequences.
The Larger Industry Perspective
Marketing has evolved, with TikTok at the forefront. Platforms like TikTok allow artists to market their music in a cost-effective manner, making it an appealing option for labels focused on maximizing profits.
Concluding Thoughts
The use of TikTok for marketing isn't going away. It is the newest form of advertisement, and many labels require it to promote artists. Ultimately, the blend of art and business in the music industry means artists often have to conform to these new marketing strategies.
Keyword
- Music Marketing
- TikTok
- Halsey
- Record Labels
- Streaming
- Indie Artists
- Viral Moment
- Social Media
- Music Industry
- Marketing Strategy
FAQ
Q: Why is TikTok considered essential for marketing in various industries?
A: TikTok has a vast user base and has proven effective in generating viral moments, making it a cost-effective marketing powerhouse.
Q: What recent controversy involved Halsey and her record label?
A: Halsey claimed her label wouldn't let her release a new song without faking a viral moment on TikTok, sparking significant online discussion.
Q: Who are other artists that have used TikTok for marketing purposes?
A: Artists like Florence and the Machine and Bishop Briggs have also navigated TikTok for promotional purposes.
Q: Why don't artists just leave their record labels if they're unhappy?
A: Contractual obligations and significant financial repercussions often constrain artists, making it difficult to sever ties with their labels.
Q: Is TikTok's influence on the music industry a temporary trend?
A: No, TikTok's role in marketing is growing, and it is likely to remain an important tool for the foreseeable future.