Launch of Official Account with New Content Every Week of the Year Worldwide Hashtag Challenges Starting with #WeReady to Kick Off NFL's 100th Season

The National Football League (NFL) and TikTok have announced a new partnership to bring the excitement of the NFL experience to TikTok's global community. As part of this partnership, the NFL is launching its official TikTok account, providing fans with unique content such as highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will collaborate on NFL-themed hashtag challenges, inviting TikTok users to showcase their passion for their favorite NFL teams and players.

To kick off the NFL's 100th season, the NFL and TikTok are launching the #WeReady hashtag challenge campaign. From September 3rd to September 5th, fans are encouraged to create their own TikTok videos with the #WeReady hashtag to show their support for their favorite team. Popular TikTok creators and NFL clubs will also participate in this campaign, adding to the excitement leading up to the new season.

In addition, TikTok will be celebrating the NFL's 100th season kickoff live in Chicago on September 5th. Attendees will have the opportunity to experience TikTok in real life at Soldier Field and create their own unique TikTok videos to express their love for their favorite teams and players.

Blake Stuchin, Vice President of Digital Media Business Development for the NFL, expressed that partnering with TikTok is a natural extension of their media strategy. The platform provides access to a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges on TikTok offer a fun and authentic way for fans to celebrate and engage with their NFL fandom.

TikTok is a popular platform for sports content, as it captures the authentic and creative moments that sports fans crave. This partnership with the NFL will bring the excitement of an NFL game day to TikTok's diverse content ecosystem, allowing the TikTok community to be a part of the broader NFL experience.

Mayan Scharf, Global Partnerships at TikTok, expressed excitement about partnering with the NFL to enhance the sports entertainment experience. TikTok provides a space where fans can feel connected to their favorite teams, and they look forward to showcasing exciting, authentic, and surprising NFL content to the TikTok community.