TikTok is proud to celebrate the brands and creators who have embraced creativity on our platform at this year's Cannes Lions International Festival of Creativity. With over one billion monthly users, TikTok is where communities gather, where entertainment, creativity, and culture collide, and where brands have a unique opportunity to be discovered and engage with their audiences. This article highlights the key concepts that contribute to the success of businesses on TikTok, including influencing culture, creating commerce opportunities, supporting creators, embracing technology, and innovating responsibly. The article also invites readers to visit TikTok's immersive space at the Carlton Hotel during the Cannes Lions festival.