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TikTok is a popular entertainment platform that offers a space for creators, users, and brands to express their creativity and become cultural influencers. With a highly engaged and diverse community, TikTok has become a platform where advertising becomes entertainment, capturing the attention of audiences and driving real impact for brands. TikTok Pulse and Pulse Premiere are contextual advertising solutions that allow brands to engage with their communities and place their ads next to trending videos and premium publishers' content. These solutions empower brands to tap into entertainment and participate in larger cultural moments, increasing brand recall and awareness. TikTok is continuously innovating to bring brands closer to its engaged, diverse, and creative communities.

TikTok is celebrating National Small Business Week by highlighting the success stories of small businesses that have thrived despite uncertain economic times. They have also announced partnerships with the Hispanic Heritage Foundation and Black Girl Ventures to support entrepreneurship in the Latin community and Black and Brown women entrepreneurs. TikTok will be hosting workshops to help businesses learn how to use TikTok's tools to find their audience and grow. Throughout Small Business Week, TikTok will be spotlighting small businesses on their Newsroom and app.

TikTok is honoring Asian and Pacific Islander (API) Heritage Month by highlighting the stories of the API community and recognizing visionary API creatives, business owners, and culture changemakers. They are also hosting live programming events, showcasing API-owned SMBs and organizations, and spotlighting API music artists. TikTok is committed to celebrating the legacy and impact of the API community year-round.

Discover the vibrant BookTok community on TikTok and how it has brought book lovers, authors, and educators together to celebrate the joy of reading. Learn about the #PasstheBook trend, standout members of the community, and the diverse range of content available. Join us on TikTok to celebrate World Book Day on April 23rd.

Highlighting the talented creators behind the beloved effects on TikTok, celebrating their brilliance and the impact they have on the vibrant Effect House community.

TikTok brings together communities worldwide, empowering them to raise awareness and inspire action for sustainable living and environmental protection. This Earth Day, we join hands with our global community on TikTok to discover, share, and learn how we can continue to invest in our planet and make a difference. From sustainable lifestyle hacks to supporting conservation, take action and celebrate Earth Day on TikTok!

Today is Transgender Day of Visibility (TDOV), a day to celebrate and recognize the achievements of transgender and nonbinary individuals who use their platforms to educate, inspire, and advocate for transgender visibility. This article highlights some trailblazing trans and nonbinary creators on TikTok who fearlessly share their stories and bring joy to their audience. It also acknowledges the non-profit and advocacy groups on TikTok that provide support to trans and nonbinary communities. Let us continue to support and uplift trans voices not just today, but throughout the year.

TikTok shares insights into the improvements made to enhance the accuracy and efficiency of content moderation in their Q4 2022 Community Guidelines Enforcement Report. They prioritize the swift removal of highly egregious content, employ a combination of automated technology and skilled human moderators, and have upgraded their systems to better incorporate factors such as the severity of harm and expected reach. These changes have resulted in decreased total content removals, increased accuracy of automated removals, and a commitment to creating a safer community.

TikTok introduces Effect House Branded Effects, a new solution that allows brands to collaborate directly with TikTok effect creators to produce custom Branded Effects. Branded Effects are highly customizable effects sponsored by brands, enabling them to create connections, engagement, and conversion while having more control over key performance features. TikTok empowers brands to become innovative storytellers and enhance their engagement with customers. Branded Effects have been successfully used by brands like Universal Pictures, Samsung, and Netflix to engage with the TikTok community and increase ad recall.

TikTok is a platform where Americans come together to learn, be entertained, and grow their businesses while creating, discovering, and connecting with a global community. With over 150 million users, TikTok has become a source of inspiration and joy for people across the United States. We are proud to be a home for a diverse community, including book lovers, foodies, families, and emerging artists. This milestone would not have been possible without the hard work and commitment of our 7,000 employees in the US and our incredible community worldwide.