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TikTok has announced a partnership with the NHL and NHLPA to provide original content and unique experiences to its global community. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming NHL events. Exclusive content will be delivered, showcasing player fashion interviews, player personalities, and personal styles. Music and entertainment will also play a significant role in the partnership, with collaborations on musical artists for NHL events.