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TikTok Pride 2021 is a global celebration of the LGBTQ+ community, promoting freedom, support, and authenticity. The event features a live finale with artists, creators, and the TikTok community, showcasing musical performances, makeup tutorials, and more. The event kicks off with a performance by Kesha, a Grammy-nominated singer-songwriter and LGBTQ+ advocate. Throughout the event, LGBTQ+ TikTok Trailblazers will be highlighted, along with musical performances by artists like Tinashe. The #lgbt hashtag on TikTok has become a source of inspiration and support for the LGBTQ+ community. Join the global community in celebrating #ForYourPride and discover the diverse ways creativity comes to life.

TikTok Brand Lift Study (BLS) is a first-party measurement solution that provides actionable data to empower advertisers in optimizing their campaigns and resources towards impactful efforts. It offers a refreshing approach to measuring and optimizing brand resonance, with an immersive, in-feed polling experience that incorporates music and motion graphics. Kantar has been announced as TikTok's third-party verification measurement partner for the Brand Lift Study, providing advertisers with choices and transparency in understanding the value of their ad campaigns on TikTok. Through TikTok Brand Lift Study, brands can access insights to better reach and connect with the communities they care about most.

This article highlights the new wave of LGBTQ+ TikTok Trailblazers who are using their platforms to share their authentic stories and inspire others. It features Jere Chang, an openly gay elementary school teacher in Atlanta, who celebrates diversity and supports the LGBTQ+ community. The article also discusses the importance of self-love, being an ally, and following other LGBTQ+ TikTok creators.

TikTok Jump is a new feature that allows creators to share engaging and informative content on TikTok. It enables creators to link to mini-programs and services built by third-party providers within their videos, enhancing the user experience on the platform. TikTok Jump is gradually expanding its availability to a wider group of creators and will feature content from various providers such as Whisk, Breathwrk, Quizlet, StatMuse, Tabelog, BuzzFeed, Jumprope, IRL, and WATCHA. The goal is to make the in-app experience more dynamic and engaging than ever before.

TikTok values creativity and its diverse community. The #CreateKindness campaign promotes kindness in everyday life and features talented creator-animators who share their personal experiences with online bullying. Diana Maria (@milkymichii), a self-taught artist, is one of the featured creators who creates animations inspired by music. She believes in the power of positivity and self-reflection to make the internet a kinder and more inclusive place.

TikTok's #CreateKindness campaign aims to promote kindness and support in the online community. The campaign features talented creator-animators who share their personal experiences with online bullying. Amy Davies, a UK-based creator known for her vibrant art style, is highlighted in this campaign. She believes that kindness means respecting and supporting each other, and emphasizes the importance of self-kindness and following one's own path. Amy encourages open-mindedness, self-reflection, and empathy to create a positive online environment. The campaign invites users to share their kind comments and inspiring moments using the #CreateKindness hashtag.

This article celebrates the inspiring story of Alex Renee, a 17-year-old LGBTQ+ content creator on TikTok. Alex shares their journey of self-discovery, embracing their genderfluid/queer identity, and using their platform to raise awareness and support for the LGBTQ+ community. They also discuss the importance of being a good ally and offer advice to the next generation of the LGBTQ+ community. The article highlights Alex's popular "masculine to feminine" transition videos, their jewelry business, and their involvement in music. It also mentions their plans to attend in-person Pride events and their appreciation for the TikTok community.

This article highlights five new artists from the TikTok community who are Black LGBTQ+ music creators. It celebrates their contributions and showcases their determination to be authentic and push boundaries in the music industry. The artists share their perspectives on pride and how the TikTok community has inspired and supported them.

Explore the latest trends on TikTok, including #MeAsking, Touch Down 2 Cause Hell, Animate Me, Creator Spotlight, and TikTok LIVE. Discover how creators turn life's disappointments into hilarious content, showcase their unique talents, and connect with fans through live events and new music releases.

Every day, people use TikTok to creatively express themselves and connect with audiences and communities worldwide. In honor of Juneteenth, we are highlighting Black creatives, learning more about their journeys on TikTok and what it means to be a standout talent on the platform. While the fight for social justice continues, so does our commitment to elevate and support Black voices. From celebrating their unique perspectives, to sharing their stories and educating their communities, these creators continue to make an incredible impact on culture and the trends that impact us all.