Introducing TikTok Pro Accounts

Getting started on TikTok is easy, whether you want to enjoy creative content or create your own videos. However, some of our more experienced creators have expressed a desire for more insights to help them maximize their experience. These creators are passionate about growing their audience and want more advanced insights to better connect with the community. That's why we're introducing Pro Accounts, which offer dedicated creators greater visibility into their video performance and fan engagement. By activating a Pro Account, creators gain access to additional tools to help them track and enhance their performance.

One of the key features of a Pro Account is the Analytics tool, which provides creators with a comprehensive overview and insights into their weekly and monthly views, follower growth, and trending videos. This tool allows creators to better understand their performance and engagement metrics.

To set up a Pro Account, simply go to your profile page, open the Privacy and Settings tab, choose "Manage My Account," and tap on "Switch to Pro Account." Once activated, you will find a new analytics button under your account options, which you can tap into to explore the insights.

We are excited to make this feature available to all creators who want to enable it, and we look forward to seeing how our creator community utilizes this tool to take their content creation to the next level.