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TikTok and Publicis Groupe Form Global Partnership to Leverage Emerging Shopping Trends
TikTok and Publicis Groupe Form Global Partnership
TikTok and Publicis Groupe have formed a global partnership to help brands leverage emerging shopping trends on TikTok. Publicis is the first global agency group to collaborate with TikTok, offering brands access to exclusive research and the opportunity to participate in the first-ever 'Community Commerce Sprint' program. This program will prepare brands to create impactful commerce campaigns on TikTok ahead of the holiday season. Through this partnership, Publicis clients will also have the chance to test TikTok's new commerce products, capabilities, and creative solutions.
TikTok has created a unique shopping culture called Community Commerce, which combines community, entertainment, and shopping. Brands now have the opportunity to create engaging experiences on TikTok and tap into this new shopping trend. Publicis clients selected for the 'Community Commerce Sprint' program will receive cross-functional support and coaching from dedicated TikTok teams, helping them to understand and implement best practices for Community Commerce.
The partnership between TikTok and Publicis aims to better understand what inspires the TikTok community to share and purchase products they discover on the platform. Publicis clients will play a crucial role in providing data-driven insights and applying them to their future commerce strategies, supported by WARC research and best practices.
Helen Lin, Chief Digital Officer of Publicis Groupe, expresses excitement about the partnership and the opportunities it brings in the realm of Community Commerce. She believes that the intersection of content and commerce, combined with a sense of community and authenticity, can create incredible opportunities for brands.
The TikTok community is reshaping the way people discover and shop for products. The hashtag #TikTokMadeMeBuyIt is a prime example of Community Commerce in action, generating over 3.8 billion views to-date. By partnering with Publicis Groupe, TikTok aims to delve deeper into the factors driving Community Commerce and provide brands with the tools and resources to proactively engage with the community and drive sales.
Khartoon Weiss, Head of Global Agency and Accounts at TikTok, highlights the platform's ability to make products go viral and sell out almost instantaneously. The partnership with Publicis Groupe will co-create resources that help brands understand and take advantage of the momentum around commerce on TikTok.
Overall, TikTok and Publicis Groupe are excited to kick off this unique partnership and look forward to seeing how brands utilize the new tools and resources to connect with the TikTok community.