Shopify TikTok Pixel Setup & Installation (2024)

In this guide, we will walk you through the steps to create and integrate a TikTok pixel into your Shopify website. We'll leverage the Delta TikTok Pixel app available in the Shopify App Store to effortlessly install multiple TikTok pixels. Let's begin.

Step 1: Setup in TikTok Business Manager

Access TikTok Business Manager:
- Navigate to the TikTok Business Manager.
- Go to the Assets section.
- Click on Advertiser Account and then Ads Manager.
Initiate New Pixel Creation:
- In the dashboard, go to the Tools section in the menu bar.
- Click on Events and initiate creating a new pixel.
Create the Pixel:
- Click Connect Data Sources.
- Choose the Web option and proceed with manual setup.
- Click Next.
- Write the name of your pixel and click Next.
- Skip unnecessary steps and click Confirm.
- Enable Automatic Advanced Matching.
- Click Finish.
Retrieve Pixel Details:
- In the Event Manager, get the Pixel ID, Access Token, and Test Event Code.

Step 2: Install the Pixel on Your Website

Install Pixel Using Delta TikTok Pixel App:
- Go to the app and click on the TikTok tab.
- Click on Add New Pixel.
- Name the pixel.
- Copy the Pixel ID from the Event Manager and paste it in the app.
Generate and Add Access Token:
- Go back to Event Manager, click on Settings, scroll down and click on Generate Access Token.
- Copy this token.
- Click on Conversion API in the app and paste the access token in the relevant field.
Add Test Event Code:
- In Event Manager, click on the Test Event tab.
- Copy the Test Event Code and paste it into the relevant field in the app.
- Click Next.
Integrate the App:
- Click Enable.
- A new popup will appear; click Enable Extension.
- Enable the Delta Pixel app and click Save.
- Go back to the app and close the popup.
- Copy the script provided and go to the Customer Events page.
- Click on Add Custom Pixel, write the pixel name, and click Add Pixel.
- Replace the code with the script and save the settings.
- Click Connect.
Finalize Integration:
- Return to the Delta Pixel app and click I have done both steps.
- Click Done.

Step 3: Testing the Pixel

Validate Pixel Installation:
- Visit your online store, perform some activities and proceed with a purchase.
- Check the events tracked in the Event Manager to ensure they are recorded.
Check Events in App:
- Go to the Delta Pixel app, click on the Analytics tab.
- Select the date and click on the Apply button.
- Confirm all events or activities are tracked correctly.

Congratulations! You've successfully created and integrated a TikTok pixel into your Shopify website.

Keywords

TikTok Pixel
Shopify
Delta TikTok Pixel App
Business Manager
Events Tracking
Conversion API
Custom Pixel
Analytics

FAQ

Q1: What is a TikTok Pixel? A: A TikTok Pixel is a piece of code that you place on your website to track conversions, optimize ads, and build targeted audiences for your ad campaigns.

Q2: Can I install multiple TikTok Pixels on my Shopify store? A: Yes, using the Delta TikTok Pixel app, you can effortlessly install multiple TikTok pixels.

Q3: What is the purpose of the Access Token in the TikTok pixel setup? A: The Access Token is used to authenticate and enable communication between your Shopify store and TikTok’s event tracking system.

Q4: How can I check if my TikTok Pixel is working correctly? A: You can test the pixel by performing some activities on your store and checking if the events are tracked in the TikTok Event Manager and the Delta Pixel app's analytics section.

Q5: Do I need any coding skills to set up the TikTok Pixel on Shopify? A: No, the Delta TikTok Pixel app simplifies the process, allowing you to set up the pixel with just a few clicks without requiring any coding skills.