TikTok: A Platform for Emerging Artists

TikTok has become a popular platform for artists to showcase their talent and gain a large audience. Emerging musicians are using TikTok to share their songs and musical moments with potential fans. Lil Nas X's success with "Old Town Road" after going viral on TikTok has inspired many other talented artists to use the app to catch the attention of the music industry.

One such artist is Sub Urban, who gained popularity on TikTok with his song "Cradles" and a dance from Fortnite. The dreamy song has been featured in over 5 million videos, going beyond the dance trend and becoming a backdrop for various forms of artistic content. With over 17 million plays on Spotify and 22 million views on YouTube, it is evident that users are willing to seek out the full version of a song they love in a short TikTok clip. Sub Urban's viral success led to a record deal with Warner Music group, and we are excited to see how he continues to build on this success.

Another artist who rose to fame on TikTok is Sueco the Child, a rapper from Los Angeles. His song "Fast" went viral on the app, not due to a specific trend, but because of its enticing intro and mellow lyrics. The song has been used in over 3.3 million videos, ranging from shoe painting to prom preparations. Sueco's viral success led to a record deal with Atlantic Records, who recognized his versatility as a producer, songwriter, and artist.

Blanco Brown's "The Git Up" is the latest song to take over TikTok with its infectious tune and catchy dance. The song blends elements of rap and country in a genre called "trailertrap." Broken Bow Records recognized its potential and accelerated its release schedule after the success of "Old Town Road." Since appearing on TikTok, the song has been featured in over 2 million videos, with the two-step dance becoming a popular trend on the app.

With new songs and trends gaining popularity on TikTok every day, it is no surprise that the music industry is keeping a close eye on the app. We can expect to see more talented artists surface on TikTok and potentially make their mark in the music industry.