TikTok Introduces New Features to Promote Body Inclusivity and Support Eating Disorder Awareness

TikTok is prioritizing the creation of a safe and inclusive community where everyone can freely express themselves. In line with this commitment, they are introducing new features to promote body inclusivity and provide support to those struggling with eating disorders.

To offer assistance and foster meaningful conversations, TikTok is launching new in-app support resources. Users searching for hashtags related to eating disorders, such as #edrecovery or #proana, will have access to the National Eating Disorders Association Helpline. This will enable them to find help, support, and information about available treatment options. Additionally, TikTok will provide tips, developed in collaboration with eating disorders experts, on how to recognize negative self-talk, focus on positive attributes and strengths, and support friends who may be going through similar challenges.

In partnership with the National Eating Disorders Association (NEDA), TikTok is actively promoting #NEDAwareness and body inclusivity. Throughout the week, the TikTok community can engage in conversations about food, exercise, body image, and challenge systemic biases by using the hashtag #NEDAwareness. On the Discover page, users can learn more about this year's theme - Every Body Has a Seat at the Table - as well as the warning signs and symptoms of eating disorders. To provide ongoing support, TikTok is introducing permanent public service announcements (PSAs) on hashtags like #whatieatinaday, #emotionaleatingtips, and #bingerecovery. These PSAs aim to raise awareness and foster support for recovery and those affected by eating disorders. They have been developed with input from NEDA.

TikTok is committed to continuous improvement in combating content that promotes or glorifies eating disorders. They will refine their policies to enhance their ability to identify harmful content for swift removal. Additionally, they will explore creative ways to advocate for their community. The expertise and insights shared by experts and the TikTok community are highly valued as they progress on this journey.

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