Highlights of TikTok Fashion Month

It has been an extraordinary Fashion Month filled with unforgettable moments, such as first-time runway live streams, collection drops, and musical performances. TikTok has once again proven itself to be the platform for creative self-expression and joy. We are truly inspired by the amazing partners who joined us for #TikTokFashionMonth, including Balmain, Dior, Alice & Olivia, and Puma.

Throughout the month, we were captivated by the live streams of Saint Laurent, Louis Vuitton, and Prada showcasing their latest designs on the runway. These shows collectively garnered over 3 million views. Some highlights include Louis Vuitton Men's Runway, Saint Laurent Runway, Prada Runway, Dior Runway, and Balmain Runway. We also enjoyed special segments like 'Fashion Essentials' by Wisdom, 'Get the Look' by Ariam, 'Closet Raid' with Paris Hilton and JoJo Siwa, 'Modeling 101' with Coco Rocha, and 'Get Ready With Me' with Salem Mitchell.

The grand finale event, TikTok Runway Odyssey, was a memorable experience. Hosted by Nick Tangorra, this exclusive virtual fashion runway show and concert featured shows from Puma and Alice & Olivia. The performances by Avenue Beat, Jaden Smith, and Chloe x Halle brought down the house, with over 815,000 people tuning in.

Hashtags played a significant role in connecting our community and showcasing their creativity. Popular hashtags during #TikTokFashionMonth included #GetTheLook, #Fashion101, and of course, #TikTokFashionMonth itself. These hashtags allowed users to share behind-the-scenes fashion videos, discover new styles, showcase their closets, and provide fashion tips for beginners.

We would like to express our gratitude to the designers, musicians, and creators who made #TikTokFashionMonth a success. Despite the challenges of not being able to gather in person, we are honored to have provided a safe and front-row seat to the fashion industry's September highlights. We also commend the brands for their quick adaptation to connect with their fans in new and exciting ways. We look forward to many more thrilling fashion moments on TikTok in the future. Until next season!