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The NEW Way to run TikTok Ads in 2025

Introduction

In this article, we're going to explore a fresh approach to running TikTok ads, specifically within the context of a successful dropshipping strategy. With the ability to quickly generate revenue, it's no wonder that entrepreneurs are turning their attention to TikTok advertising for eCommerce. By following a straightforward methodology, you can scale your online store at an impressive rate. Recently, I transformed a new dropshipping store from $ 0 to $ 1,000 per day in just five days using TikTok ads. Let's break down the steps involved to replicate this success.

Setting Up Your Campaign

  1. Access TikTok Ads Manager: Log into the TikTok Ads Manager. When setting up your campaign, select the "Create" option for a new campaign.

  2. Campaign Type: Choose a conversion campaign. It's important to note that TikTok has a new interface, so disable the Smart Plus campaign option, which is enabled by default.

  3. Budget Optimization: Ensure that the Campaign Budget Optimization (CBO) setting is disabled. The structure we're using today is different from previous tutorials, so this step is crucial.

  4. Ad Group Setup: Name your ad group "Creative 1". Select the appropriate pixel and choose "Complete Payment" as the optimization event.

  5. Ad Placement: For placements, select only TikTok and disable options such as search results and comment video downloading. A fast-paced setup requires familiarity, so we won’t dwell too much on fundamentals.

  6. Targeting: For location targeting, focus on the USA. If you wish to target other countries, you will need an agency account to reach a global audience. Set your targeting to 18+, with no language restrictions or audience behaviors.

  7. Budget and Schedule: Set a daily budget of $ 20. Schedule the ad for midnight of the next day, running from 8 AM to midnight.

  8. Creatives Upload: Use Mina to find ads related to your product. Upload your chosen videos into the ad manager.

  9. Ad Text: Use your product page for inspiration on text, and make sure to set the call-to-action simply to "Shop Now".

  10. Publishing Your Ads: Publish your ads, ensuring that each video only appears in its designated creative group.

Rules for Analyzing Ads

Once your ads are running, evaluate their performance based on three essential rules:

  1. Cost Per Click: After each ad spends $ 5, check for a cost per click (CPC) below $ 1 or a click-through rate (CTR) above 2%.

  2. Add to Cart Rate: Monitor for add-to-carts every $ 10 or less. Higher engagement signifies better performing ads.

  3. Purchases: Aim for at least one purchase within your $ 20 spend. This will help assess supply and demand dynamics for your product.

Scaling Your Ads

Upon identifying the ad creative that performs best, increase the budget from $ 20 to $ 100 at midnight. Follow this practice over 48 hours, observing your revenue growth closely.

After running ads over a few days, you can scale further by adjusting budgets appropriately. Maintain consistent monitoring of your metrics to focus on ads generating traffic and conversion for profit.

Recap on Financials

Within the first few days, you can potentially achieve notable revenue. Over a timeframe of three days, I had 36 orders totaling $ 1,249 in revenue. After accounting for ad spending and order fulfillment costs, a profit margin of about 26% was achieved. This return reflects a sustainable dropshipping model.

For future scaling, continue to double ad budgets every two to three days while introducing fresh video content.

Keywords

  • TikTok Ads
  • Dropshipping
  • Ad Campaign Setup
  • Conversions
  • Cost Per Click
  • Click-Through Rate
  • Add to Cart
  • Budget Scaling
  • eCommerce

FAQ

Q1: What is the main benefit of using TikTok ads for dropshipping?
A1: TikTok ads can rapidly increase visibility and engagement, allowing entrepreneurs to drive significant revenue in a short time frame.

Q2: How do I know which ads to scale?
A2: Focus on ads that have a low cost per click, high click-through rates, and visible add-to-cart metrics within your set budget.

Q3: What should I do if my ads aren’t converting?
A3: If you're generating traffic but not purchases, consider revising your product offer. Analyze the add-to-cart rate for clues about customer interest.

Q4: How quickly can I see results with TikTok ads?
A4: Results can vary, but some dropshippers report seeing significant sales within the first few days of campaign launch.

Q5: Do I need an agency account for international targeting?
A5: Yes, an agency account is required for targeting regions outside of your default country, providing greater flexibility in your marketing strategy.

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