The Weeknd Experience

The Weeknd Experience

The Weeknd Experience is a live fan interactive and immersive XR event happening on TikTok on August 7th. This virtual experience, in partnership with XO, Republic Records, and Wave, will showcase The Weeknd's album After Hours in a unique and captivating way. Through TikTok's first-ever in-app cross reality experience, viewers will be transported into The Weeknd's world and have the opportunity to interact with him as he takes them on an epic journey.

The event aims to raise funds for the Equal Justice Initiative, an organization dedicated to challenging racial and economic injustice and protecting basic human rights. TikTok will match the funds raised, and fans can also support by purchasing exclusive merchandise, with proceeds going to the Equal Justice Initiative.

The Weeknd Experience will be a memorable and must-see event, featuring hashtag challenges, creative effects, and a countdown to the live stream. RSVP for this unforgettable moment and join us on August 7th at 5:30pm PT on @TikTok LIVE.