Tik Tok Ads hacks

Tik Tok Ads Hacks

When it comes to running TikTok ads, experimenting with different audience configurations can be key to finding the most effective strategy. Here, we'll discuss three different audience settings to test:

1. Broad Audience:

   • Specify the country, gender, and age.
   • Avoid selecting any other options.

2. Broad Audience with High Intent:

   • Same location, gender, and age as the broad audience.
   • Specify all available interests.
   • Select "shared in the last seven days."
   • Choose "Fallout."

3. Broad Audience with Lower Intent:

   • Same location, gender, and age.
   • Choose "liked and commented in the last 15 days."
   • Select "viewed profile."

These two audiences differ by the level of engagement, so you want to test all these three different options: pure broad ads, broad ads plus high intent, and broad ads plus lower intent. By conducting these tests, you will identify which one performs better for your specific case.

Keyword

• Broad Audience
• High Intent
• Lower Intent
• Engagement
• Country
• Gender
• Age
• Interest
• TikTok Ads

FAQ

Q: What is the purpose of running broad ads?
A: Broad ads help cast a wide net by targeting basic criteria like country, gender, and age without specifying any detailed interests or engagement metrics. This serves as a baseline to compare against more refined audiences.

Q: What does "High Intent" audience mean?
A: A "High Intent" audience includes users who not only fall into certain demographics but have also shown specific behaviors and interests, such as sharing content in the last seven days or having an interest in specific topics like "Fallout."

Q: What is the difference between High Intent and Lower Intent broad audiences?
A: High Intent audiences are users who have shown higher engagement, like sharing posts or specific interests. Lower Intent audiences are users who have engaged at a lower level, such as liking or commenting in the last 15 days or viewing profiles.

Q: Why should I test different engagement levels for my audience?
A: Testing different engagement levels helps determine which audience configuration works best for your specific case, allowing for more effective targeting and optimizing ad performance.

Q: How do I identify the best performing audience?
A: By running tests with these three different audience settings — broad, high intent, and lower intent — and analyzing the performance metrics, you can identify which one delivers the best results for your ads.