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TikTok Ads 2024 FREE COURSE For Beginners

Introduction

Introduction

In this guide, we reveal the exact TikTok ad strategy we utilized to achieve millions of dollars per year with our e-commerce and dropshipping stores. Specifically, this strategy helped one of our Shopify stores reach $ 1.6 million over the past 12 months. This article aims to show the power of online advertising in the e-commerce and dropshipping landscapes with a focus on TikTok and Facebook ads.

Integration of TikTok Ads Manager and Shopify Store

The first part of this strategy involves integrating TikTok Ads Manager and Business Manager into your Shopify store as a sales channel. This integration is crucial for those advertising outside of the US who aim to reach US and Canadian markets.

  1. Setting up Shopify: If you don't already have a Shopify store, consider starting a free trial using affiliate links that support the channel.
  2. Selecting a Plan: Choose the basic package unless you need to add team members.
  3. Adding Billing Information: You'll need this to install apps and sales channels to your Shopify store.
  4. Installing TikTok Shop Sales Channel: Install the TikTok Shop Sales Channel from the Shopify App Store.

Using a VPN and Getting Free TikTok Ads Credit

If you're outside the US and want to advertise in the US:

  1. Turn on a VPN: We recommend NordVPN. Connect it to the US.
  2. Get Free TikTok Ads Credit: Use affiliate links to get up to $ 1,500 in free TikTok ads credit.

Setting Up TikTok Business Accounts

  1. Creating a TikTok Business Account: If you've not received an email to create one, follow the steps to set up a new account.
  2. Connecting TikTok to Shopify: Set up the TikTok Business Account, Ad Manager, and create a new pixel for your Shopify store.

Creating Effective TikTok Ads Content

Successful TikTok ads often depend on the content:

  1. Find Winning Products: Research to find products likely to succeed on TikTok.
  2. Analyze Successful Content: Use tools like the TikTok Shop Seller Center to find videos driving high sales.
  3. Hire Freelancers or Create Your Own Content: Order the product and create high-quality videos, or hire freelancers if needed.

The TikTok Ads Campaign Strategy

Setting Up the Campaign

  1. Create a New Campaign: Choose website conversions as the advertising objective.
  2. Ad Group Configuration:
    • Name: Broad Correlated.
    • Setup targeting for US market.
    • Use broad correlated interests for targeting.
    • Set a daily budget of $ 20.
    • Add customized call-to-action buttons.

Adding Creatives

  1. Upload Videos: Add between three to five different videos per ad group.
  2. Hook or Offer Text: Use texts that emphasize either an offer or urgency.

Optimization Rules

Once your ads are running, follow these rules:

  1. 24-Hour Rule: If your CPC is greater than $ 1.50 after 24 hours, change interests or hashtags.
  2. 48-Hour Rule: Turn off ad sets that have spent $ 40 or more without sales.
  3. 72-Hour Rule: Keep ad sets with positive ROAS running.

Scaling Your Ads

Duplication Method

  1. Duplicating Winning Ad Sets: Duplicate into new campaigns with increased budgets.
  2. Creating CBO Campaigns: Set up Campaign Budget Optimization with the exact steps for consistent scaling.

Constant Content Pipeline

Always be refreshing your creatives with new content to combat ad fatigue.

Final Words

Scaling profitability on TikTok comes down to creatively and strategically planning your ads while adhering to the outlined rules. Follow these detailed steps, and let us know if you want an even more aggressive TikTok ad strategy.

Keywords

  • TikTok Ads
  • E-commerce
  • Dropshipping
  • Shopify
  • VPN
  • TikTok Business
  • Ad Manager
  • Creative Content
  • Campaign Strategy
  • ROAS
  • Scaling Ads

FAQ

Q: Why should I use a VPN for advertising on TikTok in the US? A: If you live outside the US, using a VPN allows you to target US-based customers, which is the largest buying market on TikTok.

Q: How do I get free TikTok ads credit? A: Use affiliate links provided in the guide to receive up to $ 1,500 in free TikTok ads credit.

Q: What type of product works best on TikTok ads? A: Products with wide mass appeal, priced between $ 19.99 and $ 69.99, tend to perform best.

Q: How often should I update my TikTok ad creatives? A: Aim to add three to five new creatives every week to keep your ads fresh and engaging.

Q: Can I scale TikTok ads similarly to Facebook ads? A: While there are similarities, TikTok scaling isn't identical. Focus more on creative rotation and cautiously duplicating winning ad sets.

Q: What's the importance of the 24-hour, 48-hour, and 72-hour rules? A: These optimization rules help you avoid burning through your ad budget without results and keep your campaigns profitable.

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