TIKTOK ALGORITHM UPDATE EXPLAINED FOR JULY 2024 (How To GROW On TikTok in 2024)

TikTok just released four massive algorithm changes and if you adapt to these, it is going to skyrocket the amount of views and followers you're currently getting on TikTok. But I will warn you, if you don't adapt to these four changes, like the type of engagement they currently want you to get or the features they want you to use, you probably already see a decrease in views from that. However, all you have to do is adapt to these four changes and it's going to skyrocket your reach just like this creator who's been able to gain over 100,000 followers since these changes occurred. If you adapt to them, the same thing can happen to you.

Change #1: Comments Matter More Than Ever

Comments now matter more than ever before on TikTok. It’s not just about getting random emojis or words; there needs to be a conversation actually happening in the comment section related to your post. TikTok now takes comments into account when ranking your content for SEO. If you want your videos to rank higher in TikTok search, you need to:

Get people commenting specific keywords related to your content.
Reply with those keywords to provoke further keyword use.
Ensure keywords appear in the transcription, hook, and description.
Create various lengths of content to meet different viewer needs.

Change #2: Going Live Matters More

TikTok is significantly pushing creators who go live more often. Going live increases your followers and views because:

TikTok sees people spending more time on your page.
Your live streams make all your other content get pushed even more.
You get to show up in the live feed prominently.
You can monetize TikTok lives effectively.

Change #3: Content Format and Clip Frequency

There are three major things TikTok is pushing right now:

Changing clips every 3 to 4 seconds keeps viewers engaged.
Using green screen features, reacting to popular videos, or using other media for context boosts views.
Using specific text colors – black and white, red, and blue and white – ensures better reach.

Change #4: Posting Frequency and Content Type

You should never post more than three times a day. If one post goes viral, take one or two days off to let it gain maximum exposure. Avoid deleting posts and never upload content with watermarks from other platforms.

Follow this content strategy:

70% of your posts should be based on proven content or content formats that work in your niche.
20% of your posts should test new ideas, formats, and lengths.
10% should be photo posts, ensuring they are high-quality and include substantial descriptions.

For more tips on staying updated with the latest in social media trends, you can download HubSpot's 2024 social media trends report for free.

Keywords

TikTok algorithm
Comments importance
Going live on TikTok
Clip frequency
Text color for TikTok
Posting frequency
Content type
Social media trends

FAQs

Why do comments matter more now on TikTok? TikTok now uses comments to rank your content for SEO, meaning more engaged conversations lead to higher exposure.
How often should I go live on TikTok? Going live frequently increases followers and views because TikTok pushes live content more prominently.
What is an effective clip change frequency? You should change clips every 3 to 4 seconds to keep viewers engaged and prevent them from swiping away.
What text colors should I use for my content on TikTok? Use black and white, red, and blue and white text as these colors are favored by TikTok’s algorithm.
How many times should I post per day on TikTok? You should not post more than three times a day, and if a post goes viral, take a day or two off from posting.