TikTok Partners with OpenSlate for Brand Safety

TikTok has partnered with OpenSlate, a trusted provider of brand safety, to ensure a positive and safe environment for our brand partners' advertising on TikTok. Through this partnership, brands can have confidence that their ads are being served alongside brand-safe content.

At TikTok, we believe that brand safety starts with user safety. Our Community Guidelines reflect our values and define a common code of conduct on our platform. We empower our community to help maintain a safe shared space. With the introduction of the TikTok Brand Safety Solution, verified by OpenSlate, we apply a high level of safety to verify and filter various content and categories that appear next to branded ads and content. This partnership allows brands to track where their ads are running through pre-campaign solutions and post-campaign analytics.

Melissa Yang, Head of Ecosystem Partnerships at TikTok, states, "TikTok provides a platform for brands to engage and connect with a creative, authentic, and joyful community. We continuously evolve our advertising solutions to meet the needs of our brand partners. Our partnership with OpenSlate provides brands with confidence and transparency, ensuring their ads are always delivered alongside brand-safe content and mitigating risks."

Mike Henry, CEO of OpenSlate, expresses excitement about the partnership, saying, "OpenSlate is thrilled to partner with TikTok to introduce an exclusive brand safety solution for advertisers. Content and context have never mattered more; OpenSlate's independent, third-party ratings provide marketers with the highest degree of confidence in TikTok's brand safety solution."

We believe this partnership is a step in the right direction. As we continue to build a trusted platform that celebrates creativity and storytelling, our partnership with OpenSlate ensures that brands can reach, connect, and engage with our community in an authentic way. By prioritizing the safety of our users, we remain committed to protecting our brand partners when advertising on TikTok.